Dan Novaes

know we launched the first one i literally we only made 5 000 devices and we just launched into our own users and we sold out of it we didn't have it in any stores i know nothing and it's not like you know we we just try to do in the most scrappy way possible um we then in the second device i was like okay this one we want to get into stores and uh the main reason why we wanted to do that is just to also show that the model is possible because you know our vision as a business is actually not to be it's it's more to be like roku if you're familiar with roku service

What Roku was able to do in 2015, they had seven attempts to go public and it failed every time. And then in 2015, they really hit it. And what they did differently, and now they're 10 billion plus billion dollar business, is effectively they licensed their software to TV makers like TCL, Panasonic, et cetera, and they get access to that distribution.

What Roku was able to do in 2015, they had seven attempts to go public and it failed every time. And then in 2015, they really hit it. And what they did differently, and now they're 10 billion plus billion dollar business, is effectively they licensed their software to TV makers like TCL, Panasonic, et cetera, and they get access to that distribution.

What Roku was able to do in 2015, they had seven attempts to go public and it failed every time. And then in 2015, they really hit it. And what they did differently, and now they're 10 billion plus billion dollar business, is effectively they licensed their software to TV makers like TCL, Panasonic, et cetera, and they get access to that distribution.

So let the people that are great at manufacturing distribution, and then they do a rev share on your streaming habits and things of that nature. And so that's what we wanted to do. The problem is that anytime I went to a big carrier or phone maker, it was just such an out-of-box model that people just didn't believe it was possible. And when they see it's an app, they're just going, eh.

So let the people that are great at manufacturing distribution, and then they do a rev share on your streaming habits and things of that nature. And so that's what we wanted to do. The problem is that anytime I went to a big carrier or phone maker, it was just such an out-of-box model that people just didn't believe it was possible. And when they see it's an app, they're just going, eh.

So let the people that are great at manufacturing distribution, and then they do a rev share on your streaming habits and things of that nature. And so that's what we wanted to do. The problem is that anytime I went to a big carrier or phone maker, it was just such an out-of-box model that people just didn't believe it was possible. And when they see it's an app, they're just going, eh.

I don't really want to do that. Yeah. And then they were just like, it just didn't have any credibility. So we're like, oh, we're going to launch it into the stores like Walmart, Best Buy, show the data, show it's possible. And that was the whole thesis. It wasn't to get a ton of distribution because of those 45 million, we're talking about tens of thousands of devices.

I don't really want to do that. Yeah. And then they were just like, it just didn't have any credibility. So we're like, oh, we're going to launch it into the stores like Walmart, Best Buy, show the data, show it's possible. And that was the whole thesis. It wasn't to get a ton of distribution because of those 45 million, we're talking about tens of thousands of devices.

I don't really want to do that. Yeah. And then they were just like, it just didn't have any credibility. So we're like, oh, we're going to launch it into the stores like Walmart, Best Buy, show the data, show it's possible. And that was the whole thesis. It wasn't to get a ton of distribution because of those 45 million, we're talking about tens of thousands of devices.

We're talking about tens of millions of installs, right? And so the play there was just to show, hey, look, this cohort user, this is what happens when you have an earned phone. This is what happens even with like our device, which is definitely not as good as like a Samsung device from our device, because I haven't been in manufacturing for like 30 years.

We're talking about tens of millions of installs, right? And so the play there was just to show, hey, look, this cohort user, this is what happens when you have an earned phone. This is what happens even with like our device, which is definitely not as good as like a Samsung device from our device, because I haven't been in manufacturing for like 30 years.

We're talking about tens of millions of installs, right? And so the play there was just to show, hey, look, this cohort user, this is what happens when you have an earned phone. This is what happens even with like our device, which is definitely not as good as like a Samsung device from our device, because I haven't been in manufacturing for like 30 years.

But you can show that people are interested in it. And that's really the future of mode. You know, it's really kind of this idea

But you can show that people are interested in it. And that's really the future of mode. You know, it's really kind of this idea

But you can show that people are interested in it. And that's really the future of mode. You know, it's really kind of this idea

where we're going to see things like an AT&T-earned phone or a Samsung-earned phone or a Motorola-earned phone or in other countries where there's phone makers that you've never even heard of here in America like Oppo or Vivo that are literally like insanely like tens of billions of dollars business, but they're the market leaders in India or they're the market leaders in Africa.

where we're going to see things like an AT&T-earned phone or a Samsung-earned phone or a Motorola-earned phone or in other countries where there's phone makers that you've never even heard of here in America like Oppo or Vivo that are literally like insanely like tens of billions of dollars business, but they're the market leaders in India or they're the market leaders in Africa.

where we're going to see things like an AT&T-earned phone or a Samsung-earned phone or a Motorola-earned phone or in other countries where there's phone makers that you've never even heard of here in America like Oppo or Vivo that are literally like insanely like tens of billions of dollars business, but they're the market leaders in India or they're the market leaders in Africa.

And so that allows us to license that to those people. They then launch earned phones in their own country. And that allows us to really kind of take over that model and be basically the creators of that earned phone idea. Just very similar to how Roku did for smart TV.