Dan Novaes

Um, you know, in 2021, 2022, we had like an insane, even with node, our current business, like an insane growth rate and everything's going because at the time we were making a ton of revenue off of like, you know, crypto companies and, uh, financial like neobanks that were super high valued and money's cheap. So everyone's go public.

Um, you know, in 2021, 2022, we had like an insane, even with node, our current business, like an insane growth rate and everything's going because at the time we were making a ton of revenue off of like, you know, crypto companies and, uh, financial like neobanks that were super high valued and money's cheap. So everyone's go public.

So they're spending a ton of money on marketing and that's how we make money is, you know, brands paying us effectively for marketing. And, uh, In 2022, FTX happens, all this other stuff happens. Voyager goes bankrupt. That was one of our biggest clients. They owned this millions of dollars. And suddenly my revenue goes away and my business almost like, you know, tanks.

So they're spending a ton of money on marketing and that's how we make money is, you know, brands paying us effectively for marketing. And, uh, In 2022, FTX happens, all this other stuff happens. Voyager goes bankrupt. That was one of our biggest clients. They owned this millions of dollars. And suddenly my revenue goes away and my business almost like, you know, tanks.

So they're spending a ton of money on marketing and that's how we make money is, you know, brands paying us effectively for marketing. And, uh, In 2022, FTX happens, all this other stuff happens. Voyager goes bankrupt. That was one of our biggest clients. They owned this millions of dollars. And suddenly my revenue goes away and my business almost like, you know, tanks.

So that idea wasn't a dog, but it was also like the concept of what we were doing was working, but the market landscape changed. And, you know, the errors that I made was like revenue concentration. Like, oh, if 70% of your revenue is coming from like, you know, six or seven different people and then they're all in the same industry, something happens. It can completely take you down.

So that idea wasn't a dog, but it was also like the concept of what we were doing was working, but the market landscape changed. And, you know, the errors that I made was like revenue concentration. Like, oh, if 70% of your revenue is coming from like, you know, six or seven different people and then they're all in the same industry, something happens. It can completely take you down.

So that idea wasn't a dog, but it was also like the concept of what we were doing was working, but the market landscape changed. And, you know, the errors that I made was like revenue concentration. Like, oh, if 70% of your revenue is coming from like, you know, six or seven different people and then they're all in the same industry, something happens. It can completely take you down.

That's a problem. And so you learn these things along the way of diversification and how to build a business so that you don't fail. And I think every year that you don't die effectively, the likelihood of your success infinitely scales because you just get so much wiser, you know what I mean, of how you operate.

That's a problem. And so you learn these things along the way of diversification and how to build a business so that you don't fail. And I think every year that you don't die effectively, the likelihood of your success infinitely scales because you just get so much wiser, you know what I mean, of how you operate.

That's a problem. And so you learn these things along the way of diversification and how to build a business so that you don't fail. And I think every year that you don't die effectively, the likelihood of your success infinitely scales because you just get so much wiser, you know what I mean, of how you operate.

Yeah, with Mode. So this is how essentially it started. We had created a concept. So obviously, we were in the app builder space. We kind of went from the start of the app boom, which was everyone wants an app, to everyone's like, We don't need any more apps. Honestly, if the restaurant down the street gets an app, I'm going to have to freak out. You know what I mean?

Yeah, with Mode. So this is how essentially it started. We had created a concept. So obviously, we were in the app builder space. We kind of went from the start of the app boom, which was everyone wants an app, to everyone's like, We don't need any more apps. Honestly, if the restaurant down the street gets an app, I'm going to have to freak out. You know what I mean?

Yeah, with Mode. So this is how essentially it started. We had created a concept. So obviously, we were in the app builder space. We kind of went from the start of the app boom, which was everyone wants an app, to everyone's like, We don't need any more apps. Honestly, if the restaurant down the street gets an app, I'm going to have to freak out. You know what I mean?

I don't want to download that app. And so then I was like, oh, OK, well, we should build a super app that brings all these services in one place. And then we focused specifically on media at the time. And so what ours specifically did was we aggregated all the music services into one place. So SoundCloud, Spotify, YouTube, all that stuff.

I don't want to download that app. And so then I was like, oh, OK, well, we should build a super app that brings all these services in one place. And then we focused specifically on media at the time. And so what ours specifically did was we aggregated all the music services into one place. So SoundCloud, Spotify, YouTube, all that stuff.

I don't want to download that app. And so then I was like, oh, OK, well, we should build a super app that brings all these services in one place. And then we focused specifically on media at the time. And so what ours specifically did was we aggregated all the music services into one place. So SoundCloud, Spotify, YouTube, all that stuff.

And it was this idea of multimedia, all the super apps, all these apps within it. Ultimately, it didn't work. There was only one type of user using it. And this is actually how the idea started, is that we asked these people, why are you using this product? And they all had one thing in common.

And it was this idea of multimedia, all the super apps, all these apps within it. Ultimately, it didn't work. There was only one type of user using it. And this is actually how the idea started, is that we asked these people, why are you using this product? And they all had one thing in common.

And it was this idea of multimedia, all the super apps, all these apps within it. Ultimately, it didn't work. There was only one type of user using it. And this is actually how the idea started, is that we asked these people, why are you using this product? And they all had one thing in common.