Dan Pfeiffer

influencers, independent media, podcasts, etc.

But it's still, even after all of that, you know, really took after the 2024 election for there to be like a real, or at least a little bit in the run up to 24.

And then after that, more interest in it.

What do you think the hesitancy has been among the Democratic Party establishment, the funding base to actually get behind the

independent journalism, aggressive content creation?

Yeah, my experience has been a couple of things similar.

One, the first problem is most of the people who are writing these checks don't consume YouTube, TikTok.

It's like it is a foreign world to them.

They do not understand it.

So you're asking them to –

give money to something they don't know what is.

What they do know is television ads.

And they've been writing checks for television ads for however long they've had money.

And they see those television ads because they watch 60 Minutes or the football game or whatever else, and they see them.

And someone will email them the link to the ad that they essentially paid for.

And then the second problem is, and this really started in my era, in the Obama era, is that as a party, we became incredibly

data-driven, which is good.

I'm not against that.

But we really decided we could figure out the exact ROI on every dollar spent.

And so it's like, if you are running a television ad, you can at least say it's this many ratings points.