Dan Pfeiffer

And so you have the short-term incentive to do those things, but it has potentially long-term consequences both for party branding and the general election for whoever wins the nomination.

Yeah, we don't know the calendar yet.

And I think they have to figure it out by the end of this year.

But

It's almost certainly going to be a more expensive endeavor than it's ever been before because you're going to have some larger states at the front.

Iowa will not be at the front.

I think New Hampshire still will be in some role, but we don't know that for sure.

But I think it's Michigan, Georgia.

A western state.

Nevada will probably be in there.

Nevada, not that expensive.

Smaller, at least two media markets.

But you're going to have some bigger states.

Iowa, New Hampshire, South Carolina was a

pretty cheap, relatively speaking, in terms of media spend.

But then also, now you'll spend less money on linear TV.

But yeah, your point is, it's going to be harder for, under this new map, it's going to be harder for someone with little money to break out and be able to, like Pete Buttigieg did in 2020.

So I think that that will push people down that path.

The other thing that I think is, it's also, we just don't know how big...

Like, I guess Trump will never go away, right?