Dan Runcie

But the challenge is this, the effort to fight those cases can often take a considerable amount of work.

But from a high level, one of the big distinctions is whether a case is fair use if that's the dispute or if there's a copyright infringement.

So for instance, if I was to buy a song off of iTunes and then I was to then use that song for an AI training model, there could be some debate about whether or not that is fair use since I technically bought that song and I now have some use in order to how I choose to use it.

But if I then rip that same song from YouTube,

And I didn't necessarily pay for that.

That then can become a copyright infringement dispute.

So what you're seeing right now play out with the major record labels and the lawsuits that they have with Suno and Udio, the labels are pushing that there is a copyright infringement case.

But on the other side, Suno and others are saying that this could be a fair use example.

There is some room to be debated on whether or not the Sunos and Udios actually did buy versus did they get from YouTube or other sources.

We don't know the details of that.

That's in the actual filings themselves.

But that's just one example of how this fair use distinction can be debatable.

The challenge of that, and that is something that I've even experienced myself with someone that puts out videos on YouTube and other platforms.

There's a few things happening here because certain platforms do tend to be a bit more sensitive, you could say, to potential copyright claims or to the DMCA takedowns.

That's the Digital Millennium Copyright Act takedown notices.

And YouTube does tend to be a bit more sensitive or does tend to send more of these claims.

And that's for a few reasons.

YouTube, compared to some of the other social media platforms, contributes more revenue overall to the underlying creators behind its platform.

So there's often therefore more dispute about how the pie gets split between who gets what.

And additionally, YouTube has a much stronger content ID platform.