Dan Runcie

That is the...

infrastructure that youtube has built that if you or i were to upload a song or to upload a video that has a song in it they can automatically scan a video and determine whether or not we use this particular song and determine the use of whether or not that song is valid or not the challenge is this even if you are interviewing someone that is the subject of the topic you're talking about you naturally want to include their music in your video or in your clip or in your episode

does that person actually own the underlying music?

And as ironic as it may seem, that can often be a very debatable issue.

And sometimes it's the major record labels that own it.

And you would think that there's a case to be made.

You're naturally talking about the product.

Wouldn't it be fair use that you're actually there for promoting and discussing it?

It's not like you're just randomly inserting their music into some background song.

But oftentimes you'll see in copyright cases,

The side that wins often is a side that can be the most well-funded because of how much money they have, how many resources they have.

And that doesn't always lend itself to what the law intended it to be.

So there are some misaligned incentives there.

That was one of the more interesting cases that happened back in 2024, because as you alluded to and discussed, Universal Music Group did pull its music off of TikTok for a three-month period.

And this was over the disputes over payments.

And Universal Music Group had used an example several times and said, of all of the revenue that we have, that we get in annually from what they had in 2024, I believe,

only 1% of that or maybe even less than 1% of that came from TikTok.

And this is a platform that people talk about just growing in its importance and how it truly is the place where a lot of music discovery happens today.

And compared to YouTube, because it's a platform that is newer, relatively speaking, and it's more based on short form video as opposed to the long form as well, the monetization just hasn't necessarily caught up in that way.

So the major record labels do want to make sure