Dana Auslander

speaker

558 appearances 1 recordings 1 series first heard May 2026 last heard 4 May

Dana Auslander’s voice in public audio — every appearance, attributed to the second.

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recordings per month · last 12 months

Recordings per month over the last 12 months — 1 in all, peaking in May 2026 with 1.

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And I said, wouldn't it be cool if we figured out a way to kind of combine this?

And we started doing experience around all of, because you can really experience luxury, right?

You can drink the wine.

You can drive the car.

You can touch the Birkin, technically.

And that category just kind of skyrocketed.

I ended up wanting to do Hermes when Trump was elected, literally the week of November 2024.

And I had just listened to the Acquired podcast.

which was brilliant.

And I'd known Hermes for 20 years.

And I was like, you know what?

In this kind of an economy, the only thing that's going to do well is gold.

And I'm in the world of luxury.

We're venture-backed.

We have Christie's.

We have a lot of hedge fund money.

So what's going to be the one asset class that I think is going to do well in this economy?

So put our head down, did a lot of R&D, and we launched a proof of concept product for a million dollars in May of 2025, so last year.

And we worked with a reseller in the space, and we bought and immediately sold a whole bunch of Birkins and Kellys.

At the time, it was just new in the box.

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