Dana White

It's just something inside us as human beings. We are fascinated by who the toughest person in the world is. We are all drawn to it. You don't find out who's who and what's what until it hits the fan. Here comes COVID and you're looking at laying off 38% of the staff. There's no way in hell that I was going to let that happen.

It's just something inside us as human beings. We are fascinated by who the toughest person in the world is. We are all drawn to it. You don't find out who's who and what's what until it hits the fan. Here comes COVID and you're looking at laying off 38% of the staff. There's no way in hell that I was going to let that happen.

It's just something inside us as human beings. We are fascinated by who the toughest person in the world is. We are all drawn to it. You don't find out who's who and what's what until it hits the fan. Here comes COVID and you're looking at laying off 38% of the staff. There's no way in hell that I was going to let that happen.

You can only be canceled if you allow people that you don't give a shit about to cancel you. Right. You have a core that you care about that are your people. I mean, if they cancel you, that's a whole nother story. Right. And then you should. Who gives a shit what everybody else thinks?

You can only be canceled if you allow people that you don't give a shit about to cancel you. Right. You have a core that you care about that are your people. I mean, if they cancel you, that's a whole nother story. Right. And then you should. Who gives a shit what everybody else thinks?

You can only be canceled if you allow people that you don't give a shit about to cancel you. Right. You have a core that you care about that are your people. I mean, if they cancel you, that's a whole nother story. Right. And then you should. Who gives a shit what everybody else thinks?

So he's big. I haven't seen your brother in a minute. It's been a long time since I've seen your brother.

So he's big. I haven't seen your brother in a minute. It's been a long time since I've seen your brother.

So he's big. I haven't seen your brother in a minute. It's been a long time since I've seen your brother.

Thank you.

Thank you.

Thank you.

not a pay cut, I was gonna give up my salary and bonus. If I was wrong and we couldn't go through, because I was gonna go through COVID no matter what. And actually COVID is the perfect example of loyalty. And you don't find out who's who and what's what until the shit hits the fan, right? We all love each other and we're here until you hit hard times in any relationship.

not a pay cut, I was gonna give up my salary and bonus. If I was wrong and we couldn't go through, because I was gonna go through COVID no matter what. And actually COVID is the perfect example of loyalty. And you don't find out who's who and what's what until the shit hits the fan, right? We all love each other and we're here until you hit hard times in any relationship.

not a pay cut, I was gonna give up my salary and bonus. If I was wrong and we couldn't go through, because I was gonna go through COVID no matter what. And actually COVID is the perfect example of loyalty. And you don't find out who's who and what's what until the shit hits the fan, right? We all love each other and we're here until you hit hard times in any relationship.

You don't find out until you hit hard times and sponsors too. I don't even want to be with a sponsor that I'm not aligned with and that, you know, in as many ways as possible. Cause I had some sponsors going through COVID that were nightmares. Um, and paying us big money, but absolute nightmares. I wouldn't sign a deal with them again if they tripled the number, seriously.

You don't find out until you hit hard times and sponsors too. I don't even want to be with a sponsor that I'm not aligned with and that, you know, in as many ways as possible. Cause I had some sponsors going through COVID that were nightmares. Um, and paying us big money, but absolute nightmares. I wouldn't sign a deal with them again if they tripled the number, seriously.

You don't find out until you hit hard times and sponsors too. I don't even want to be with a sponsor that I'm not aligned with and that, you know, in as many ways as possible. Cause I had some sponsors going through COVID that were nightmares. Um, and paying us big money, but absolute nightmares. I wouldn't sign a deal with them again if they tripled the number, seriously.

But yeah, so after we did the Ultimate Fighter, the UFC was this rocket ship of success and we're all working hard and doing our thing. And we throw these unbelievable Christmas parties every year for the team. Yeah, it's an HR nightmare. Like, I encourage everybody to get drunk and have a blast. And, you know, they're fun. We've had, like...

But yeah, so after we did the Ultimate Fighter, the UFC was this rocket ship of success and we're all working hard and doing our thing. And we throw these unbelievable Christmas parties every year for the team. Yeah, it's an HR nightmare. Like, I encourage everybody to get drunk and have a blast. And, you know, they're fun. We've had, like...