Dana White
speaker
1,304 appearances
17 recordings
16 series
first heard Mar 2024
last heard 17 Jun
Dana White’s voice in public audio — every appearance, attributed to the second.
Trend
recordings per month · last 12 monthsRecordings per month over the last 12 months — 8 in all, peaking in Jun 2026 with 4.
Appearances
And so early on, no media would cover us. So I had to buy my way onto radio. So we do these radio tours, right? And they would drop us in. You'd have to get up at three 30 in the morning in Vegas on the West coast. And they, cause they're at six 30 in the morning in New York and Boston and Florida and all these other places. So they drop you into these markets to do radio. Right.
And, uh, the fighters were horrible at it. Fighters getting up at three 30 in the morning, especially leading up to a fight. Never good. They sound like they're tired. They act like they're tired. And they definitely act like they don't want to be on there. And it's bad radio. What you can't have is bad radio. So the only two people that could pull off these radio tours were me and Joe Rogan.
So me and Joe Rogan would alternate. doing these radio tours all over the country.
Two guys that are really into it and passionate about it and love it. And, and, and can, and it's one of the things about Rogan too. When, when early on, nobody understood the ground game. Joe Rogan would walk you through what was happening and, literally before it would happen. He would tell you the setup, what was going to come next and everything.
You just absolutely articulate it perfectly, brilliantly. And people at home started to understand. And the impact that Joe Rogan has had and continues to have on this sport is immeasurable. He's the biggest podcaster in the world. And he is on the UFC, uh, pay-per-views 14 times a year, and he's always talking about the sport.
It's immeasurable what this guy has done for this company and the sport.
Joe Rogan is one of those guys. I saw that early on when Why would you go after the fear factor guy to be such a key component to not only the company but to the sport? I saw it in the fucking interview on Ivory Keenan Wayans.
Anybody who is with me, has been with me, knows. When you're with me, you're with me. It's a two-way street. It's not a one-way street. I'm not one of these guys that is going to roll over. It's like going through COVID. I wasn't laying any of these people. Some of these people have been with me for 20 years. We're going to lay them off? Mm-mm. This motherfucker will burn.
burn yeah before i would do that to my people it's just it's just never that none of that type of stuff is ever going to happen while i'm here i can't say what's going to happen when i leave but when i'm here the people who are with me and have been with me they know exactly what's up and joe knows what's up and and and and it's and again it's a two-way street joe rogan has been very loyal to me and i am very loyal to joe rogan
How can you explain that? I love him. Lorenzo and I work really well together because we have two different personalities, right? I'm the guy that always, I'm going here. Lorenzo was always here, right? You could walk in a room and say, Lorenzo, you just lost $10 million. Lorenzo, you just won $10 million. it never changes. And I'm a guy that goes like this, right?
So we almost balance each other out. There's a lot of things that he's really fucking good at. And there's a lot of things that I'm really fucking good at. And they're both on the opposite sides of the spectrum.
Yeah. Those low points. A hundred percent. What's incredible when you think of this, the story of the UFC, um, At the time, the casino business was cranking, right? And Station Casinos was killing it. And Stations, their money from Stations is what was funding the UFC. Then in the 08-09 crash, The UFC was killing it in 08 and 09, and the casino businesses were hurting.
So timing on everything, the way that it all worked out, couldn't have worked out better for them and obviously for all of us. When you think about the UFC and how big it is and how far it reaches and how many people it touches, the Fertitta Brothers made a $2 million investment then put in like another 44 million and look at how many lives that investment has changed over the last 25 years.
that people all over the world participate in now. Literally, there isn't a place on earth that we can't get a fighter from now.
So behind the scenes, fighters are a very paranoid bunch of people. They're very paranoid. And there's been this theme with fighters where they're trying to get me beat, right? Mm-hmm. We don't determine who wins and loses. If we did, we'd be the WWE, okay? You do. I'm the bells and whistles guy.
I make sure that as many people that we can possibly let know that you're fighting on Saturday know that you're fighting on Saturday. Who you are, who you're going against, and why people should give a shit. That's what I do, right? Then the night you show up, I put on the best live event that I possibly can, and I put on the best television show that I possibly can.
Once that door shuts, it's all up to you. You determine whether you lose or not. And if you get into a position where you become so paranoid that you think that the powers that be here are against you, And you try to steer yourself away from certain fights. And that's one of the big things that happens in these other organizations. In these other organizations, the inmates run the asylum, right?
So if they don't want to fight bad enough, these other companies don't push and they don't do this and they don't. We put on the best possible matchups that we can make. And in this business, you might be an older fighter, but if you're still ranked in the top 10, there's young guys coming for you. Killers. Young killers are coming out and they want your position.
right so you being the the veteran that you are have to prepare yourself to go in and you know everybody was saying when we made that fight with saint denis that poirier was in big trouble that's awesome that that helps build the entire thing that poirier and then poirier goes out and does what he did that night that's what makes fucking legends
Especially when you're a big name and a name that people recognize and a name that people know. And they're like, oh, man, I remember Israel Adesanya and Sean Strickland. 100 out of 100 people knew for a fact. That Israel is going to win that fight.
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