Daniel Broukhim

Not everything is meant to be a subscription, though you can leverage it. There's reasons why it makes the experience better for the customer and the business better. And so for us, the way we're able to drive such deep discounts for our members is because we have the subscription base and we know with certainty that we're going to have this many customers coming back.

Not everything is meant to be a subscription, though you can leverage it. There's reasons why it makes the experience better for the customer and the business better. And so for us, the way we're able to drive such deep discounts for our members is because we have the subscription base and we know with certainty that we're going to have this many customers coming back.

Not everything is meant to be a subscription, though you can leverage it. There's reasons why it makes the experience better for the customer and the business better. And so for us, the way we're able to drive such deep discounts for our members is because we have the subscription base and we know with certainty that we're going to have this many customers coming back.

So we're able to place extremely large purchase orders on products that otherwise, you know, we'd be buying much smaller ones without that kind of confidence. And we're able to pass those savings on to our customers.

So we're able to place extremely large purchase orders on products that otherwise, you know, we'd be buying much smaller ones without that kind of confidence. And we're able to pass those savings on to our customers.

So we're able to place extremely large purchase orders on products that otherwise, you know, we'd be buying much smaller ones without that kind of confidence. And we're able to pass those savings on to our customers.

Thank you. Great to be here.

Thank you. Great to be here.

Thank you. Great to be here.

Yeah, sure. So I'm Daniel Rukim. I am the co-founder and co-CEO of FabFitFun. I was born and raised in LA, grew up there most of my life before going to Berkeley for undergrad and then UCLA for law school. When I was in law school, I decided I didn't want to practice.

Yeah, sure. So I'm Daniel Rukim. I am the co-founder and co-CEO of FabFitFun. I was born and raised in LA, grew up there most of my life before going to Berkeley for undergrad and then UCLA for law school. When I was in law school, I decided I didn't want to practice.

Yeah, sure. So I'm Daniel Rukim. I am the co-founder and co-CEO of FabFitFun. I was born and raised in LA, grew up there most of my life before going to Berkeley for undergrad and then UCLA for law school. When I was in law school, I decided I didn't want to practice.

And so I started working on some of my own entrepreneurial initiatives, starting with a digital agency out of which I launched FabFitFun. Initially as like actually a newsletter and blog. And then, you know, from there we evolved it into a broader retail e-commerce platform where, you know, as part of FabFitFun, the core kind of offering is a subscription box.

And so I started working on some of my own entrepreneurial initiatives, starting with a digital agency out of which I launched FabFitFun. Initially as like actually a newsletter and blog. And then, you know, from there we evolved it into a broader retail e-commerce platform where, you know, as part of FabFitFun, the core kind of offering is a subscription box.

And so I started working on some of my own entrepreneurial initiatives, starting with a digital agency out of which I launched FabFitFun. Initially as like actually a newsletter and blog. And then, you know, from there we evolved it into a broader retail e-commerce platform where, you know, as part of FabFitFun, the core kind of offering is a subscription box.

But, you know, now that offering has really evolved into Discount Retail Shopping Club. So as part of the membership that you get. You basically get a curated menu of about 50 to 60 items every season where you pick six and you get about $300 in value and you're paying $70 a season or $220 a year. So really effectively, it's $55 a season if you are buying an annual membership.

But, you know, now that offering has really evolved into Discount Retail Shopping Club. So as part of the membership that you get. You basically get a curated menu of about 50 to 60 items every season where you pick six and you get about $300 in value and you're paying $70 a season or $220 a year. So really effectively, it's $55 a season if you are buying an annual membership.

But, you know, now that offering has really evolved into Discount Retail Shopping Club. So as part of the membership that you get. You basically get a curated menu of about 50 to 60 items every season where you pick six and you get about $300 in value and you're paying $70 a season or $220 a year. So really effectively, it's $55 a season if you are buying an annual membership.

And then you also get access to sales where you get the lowest price on the Internet. Yeah. and a lot of proprietary and exclusive products. So, you know, business has really evolved. There's like that core kind of consumer offering, which is the retail piece of it. But we also own and operate some brands.

And then you also get access to sales where you get the lowest price on the Internet. Yeah. and a lot of proprietary and exclusive products. So, you know, business has really evolved. There's like that core kind of consumer offering, which is the retail piece of it. But we also own and operate some brands.