Daniel Broukhim

And then you also get access to sales where you get the lowest price on the Internet. Yeah. and a lot of proprietary and exclusive products. So, you know, business has really evolved. There's like that core kind of consumer offering, which is the retail piece of it. But we also own and operate some brands.

You know, some of them we own wholly, some we own jointly, and we help people launch brands through our platform. A couple people may know one is called Our Place, which is a direct-to-consumer kitchenware company. And another one's called Unhide, which is a direct-to-consumer blanket company. And another one's called Pupbox, which is a subscription box for dogs. Yes. So we have that.

You know, some of them we own wholly, some we own jointly, and we help people launch brands through our platform. A couple people may know one is called Our Place, which is a direct-to-consumer kitchenware company. And another one's called Unhide, which is a direct-to-consumer blanket company. And another one's called Pupbox, which is a subscription box for dogs. Yes. So we have that.

You know, some of them we own wholly, some we own jointly, and we help people launch brands through our platform. A couple people may know one is called Our Place, which is a direct-to-consumer kitchenware company. And another one's called Unhide, which is a direct-to-consumer blanket company. And another one's called Pupbox, which is a subscription box for dogs. Yes. So we have that.

We also have also forwarded it forward into like the B2B side of things. We do fulfillment, product development, sourcing, and now starting to do some packaging for other brands as well. So it's really it's like changed over the years, right? Yeah, it started off literally as a blog. Yeah. And then became a newsletter. Then we launched the subscription box.

We also have also forwarded it forward into like the B2B side of things. We do fulfillment, product development, sourcing, and now starting to do some packaging for other brands as well. So it's really it's like changed over the years, right? Yeah, it started off literally as a blog. Yeah. And then became a newsletter. Then we launched the subscription box.

We also have also forwarded it forward into like the B2B side of things. We do fulfillment, product development, sourcing, and now starting to do some packaging for other brands as well. So it's really it's like changed over the years, right? Yeah, it started off literally as a blog. Yeah. And then became a newsletter. Then we launched the subscription box.

And then we customized that. So it became a very personalized shopping platform. We could pick all the products. And we started adding sales throughout the year. We have sales every single week. And now we have a more permanent e-commerce store. We have actually a ton of products you can subscribe and save to as well as more of that permanent store. So that's really evolved.

And then we customized that. So it became a very personalized shopping platform. We could pick all the products. And we started adding sales throughout the year. We have sales every single week. And now we have a more permanent e-commerce store. We have actually a ton of products you can subscribe and save to as well as more of that permanent store. So that's really evolved.

And then we customized that. So it became a very personalized shopping platform. We could pick all the products. And we started adding sales throughout the year. We have sales every single week. And now we have a more permanent e-commerce store. We have actually a ton of products you can subscribe and save to as well as more of that permanent store. So that's really evolved.

And then on top of that, now we start, you know, if you want to break down. So there's like the core retail business. Yeah. There's the owned and operated brands. And then there's like the B2B side where we really work with brands and partner with them and help enable their operations.

And then on top of that, now we start, you know, if you want to break down. So there's like the core retail business. Yeah. There's the owned and operated brands. And then there's like the B2B side where we really work with brands and partner with them and help enable their operations.

And then on top of that, now we start, you know, if you want to break down. So there's like the core retail business. Yeah. There's the owned and operated brands. And then there's like the B2B side where we really work with brands and partner with them and help enable their operations.

Well, yeah, actually. So for us, it started from the customer side where there were certain products that we wanted to bring to our platform that we were unable to actually buy from brands. And so we're like, okay, well, we can't get these at the price points that we want. We know we can make a product that is equivalent, if not better. And that's how we launched Unhide initially.

Well, yeah, actually. So for us, it started from the customer side where there were certain products that we wanted to bring to our platform that we were unable to actually buy from brands. And so we're like, okay, well, we can't get these at the price points that we want. We know we can make a product that is equivalent, if not better. And that's how we launched Unhide initially.

Well, yeah, actually. So for us, it started from the customer side where there were certain products that we wanted to bring to our platform that we were unable to actually buy from brands. And so we're like, okay, well, we can't get these at the price points that we want. We know we can make a product that is equivalent, if not better. And that's how we launched Unhide initially.

And we had tested a few other items, actually. Like there was a fruit infuser water bottle that we launched. It was like our first branded product. It was actually branded under the FabFitFun brand itself. Wow. And, uh, we did the bottle, we put it in, in, in the boxes. It actually went crazy. We actually listed on Amazon. It was generating a ton of revenue off Amazon.

And we had tested a few other items, actually. Like there was a fruit infuser water bottle that we launched. It was like our first branded product. It was actually branded under the FabFitFun brand itself. Wow. And, uh, we did the bottle, we put it in, in, in the boxes. It actually went crazy. We actually listed on Amazon. It was generating a ton of revenue off Amazon.

And we had tested a few other items, actually. Like there was a fruit infuser water bottle that we launched. It was like our first branded product. It was actually branded under the FabFitFun brand itself. Wow. And, uh, we did the bottle, we put it in, in, in the boxes. It actually went crazy. We actually listed on Amazon. It was generating a ton of revenue off Amazon.

Uh, and then we started getting all these copycats. So we always, Hey, good. We better, if we want to really, you know, do this, like we should. probably have some more infrastructure around it. So these were really kind of customer driven things that we're like, OK, we can't really deliver the products they want, so let's go make them.