Daniel Broukhim
speaker
78 appearances
1 recordings
1 series
first heard Jan 2025
last heard Jan 2025
Daniel Broukhim’s voice in public audio — every appearance, attributed to the second.
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Appearances
I actually think you get a lot of benefits by going into the membership and seeing the other things because the sales are actually a larger part of our business now.
Right. That's the perfect way to frame it. We like to think of it as a Costco, but in the sense that it's for like beauty and lifestyle and wellness and home. But it's also like the sort of the front of the life cycle of a product. It's like the latest products, the hottest, the newest stuff.
uh it's a lot of that's on our platform whereas costco is just like random stuff yeah so it's also bulk and we're not both like you don't have to go buy yeah like a gallon of well you're doing the book to give we're doing the ball right at the end consumer yeah like it goes you know if you go buy a ketchup from costco you might buy like ketchup for a year yeah or us if you're buying lip gloss you're buying one little one yeah but you're getting the cost benefit of course yeah the bulk buy yeah and i guess it's that's a great way of putting it yeah
No, I'm kidding. We have a pretty robust merchandising team. I don't know. How many do you pick?
do you still pick products uh i definitely uh on occasion yeah uh will suggest the product to the merchandising team yeah but it's not like i uh you know i don't like force them to show anything but you have several staff just sat there all day that's their only job oh yeah there's 30 40 people on the merch team lab working yeah it's a pretty big team okay uh you know because they're coming for products coming through thousands of products talking to lots of brands
getting samples yeah and also yeah and also like the compliance issues with like these massive orders we're ordering a couple hundred thousand units of something like there's a lot involved in the back yeah we are interesting and so like there's a sourcing component to it uh but um I would say that, like, you know, it's kind of like a joke.
Like, you know, I want us to go into Food & Bev, and, like, I sourced, like, our first hot sauce, and I put this hot sauce, this hot sauce called Zab's on there, and it sold out. And I was like, look, you know, who has a higher sell through? Like, they still, like, make fun of me, and I make fun of them, and, like, I have fun with a merch deal.
It's probably the most fun part of an org in some ways. Like Christmas shopping, right? Yeah, exactly. It's like, yeah, it's so, like, you know.
that aren't cliche or that are cliche, like cliches are pretty good. Uh, you know, I, I, you know, I think, um, Hmm.
Like what are the things like, I think, you know, I'll say this, like there's, uh, like I, you know, people say cash is King true, like all these things, like, um, any business tips, uh, or big mistakes that you learn a ton from like the big mistakes that we, you know, I think the one thing is, Things that I've gotten more comfortable with that maybe I would have done sooner.
One, like I was weary of hiring friends early on. Okay. And now I realize, especially if you have smart friends, like it could be a really good blessing. It gives them a great opportunity. When they're loyal often too.
Often. Right. Like, Uh, so like, we've been able to really do well with people that we've known for a really long time and, uh, you know, are usually super high aptitude and like, we'll often also take a risk on someone who maybe not, doesn't have all the experience yet, uh, for someone who has more potential actually. Yeah. Right. Cause like, I think like, you know, I think, um,
If you're like at like Amazon or Facebook or Meta, and maybe this doesn't apply to like, you know, this is like, you know, you get to certain, so we got to large company. It's like, okay, do you bring in like large company people or do you kind of stay entrepreneurial? Yeah.
And I think, you know, taking the risk on staying entrepreneurial and hiring people who kind of still are earlier in their careers and have more.
Of course. And hiring for attitude is a big plus. Like, you know, usually some of them are like people I'm close to already.
Yeah, like we already have kind of like, we know an entity from that standpoint. But I think for me, like, okay, maybe they didn't have all the perfect experience, but they're super talented, right? And they can learn. And they can learn and they're like motivated to like prove themselves. And like, you know, often like in, you know, if you get to a big stage, like you're still
out there as, like, a meta, right? Like, who goes against the best of the breed in terms of people who have all the experience? So, like, and, like, it's also, like, a difference in cost, right? And it's, like, you start seeing some success, and then all of a sudden, let's hire the talent. Like, I've never seen and done this before, and, like, whatever. And, like, there's some truth.
Like, of course, you can find, like, the
perfect person right then like great bring them in but like often like the smart person who's hungry who's capable who wants to learn is more than good enough and they can grow into the role more than that over time so like you know there's a balance like i wouldn't over lean in one direction versus the other we've actually you know we went in one direction now we've kind of come back and like we're somewhere in the middle of course correct yeah yeah definitely
Honestly, I'm not too affected by it. Yeah. Like, I think, you know, we've been lucky to have a lot of success. But I think also, like, I just, I, you know, I'm. Has that changed?
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