Daniel Broukhim

Uh, and then we started getting all these copycats. So we always, Hey, good. We better, if we want to really, you know, do this, like we should. probably have some more infrastructure around it. So these were really kind of customer driven things that we're like, OK, we can't really deliver the products they want, so let's go make them.

Uh, and then we started getting all these copycats. So we always, Hey, good. We better, if we want to really, you know, do this, like we should. probably have some more infrastructure around it. So these were really kind of customer driven things that we're like, OK, we can't really deliver the products they want, so let's go make them.

But yeah, of course, there is an economic benefit to also owning the brands because the brands don't just live on FabFitFun, but they go off platform so people can then enjoy them elsewhere.

But yeah, of course, there is an economic benefit to also owning the brands because the brands don't just live on FabFitFun, but they go off platform so people can then enjoy them elsewhere.

But yeah, of course, there is an economic benefit to also owning the brands because the brands don't just live on FabFitFun, but they go off platform so people can then enjoy them elsewhere.

You're getting, it's like, we'd like to think about like a Super Bowl for CPG, you know? You get in the box, which, you know, the people who are buying the box itself are people who are looking for new things, looking to discover, looking to try. And a lot of them also, you know, they're on social media.

You're getting, it's like, we'd like to think about like a Super Bowl for CPG, you know? You get in the box, which, you know, the people who are buying the box itself are people who are looking for new things, looking to discover, looking to try. And a lot of them also, you know, they're on social media.

You're getting, it's like, we'd like to think about like a Super Bowl for CPG, you know? You get in the box, which, you know, the people who are buying the box itself are people who are looking for new things, looking to discover, looking to try. And a lot of them also, you know, they're on social media.

So they're posting, they're doing the unboxing, they're sharing the information to their friends. They're usually the person, the friend group who is ahead of the trend and like kind of knows what's out there. So like... Um, you know, I think we're like, you know, the, the, the, the kind of the tip of the spear for them. Like, this is a great way to kind of get your brand out there.

So they're posting, they're doing the unboxing, they're sharing the information to their friends. They're usually the person, the friend group who is ahead of the trend and like kind of knows what's out there. So like... Um, you know, I think we're like, you know, the, the, the, the kind of the tip of the spear for them. Like, this is a great way to kind of get your brand out there.

So they're posting, they're doing the unboxing, they're sharing the information to their friends. They're usually the person, the friend group who is ahead of the trend and like kind of knows what's out there. So like... Um, you know, I think we're like, you know, the, the, the, the kind of the tip of the spear for them. Like, this is a great way to kind of get your brand out there.

And like, you know, we have obviously our core customer, which is our shopper, uh, and like our member and like, that's always gonna be number one, but we do really think of ourselves as a partner as a brand and them as a second type of customer. So in a way, it's a two-sided business where we're not just serving the consumer, but we're also serving these brands.

And like, you know, we have obviously our core customer, which is our shopper, uh, and like our member and like, that's always gonna be number one, but we do really think of ourselves as a partner as a brand and them as a second type of customer. So in a way, it's a two-sided business where we're not just serving the consumer, but we're also serving these brands.

And like, you know, we have obviously our core customer, which is our shopper, uh, and like our member and like, that's always gonna be number one, but we do really think of ourselves as a partner as a brand and them as a second type of customer. So in a way, it's a two-sided business where we're not just serving the consumer, but we're also serving these brands.

And now that we're starting to offer these other ancillary services like fulfillment, product development, sourcing, packaging, trade finance, we really help them bring everything to life.

And now that we're starting to offer these other ancillary services like fulfillment, product development, sourcing, packaging, trade finance, we really help them bring everything to life.

And now that we're starting to offer these other ancillary services like fulfillment, product development, sourcing, packaging, trade finance, we really help them bring everything to life.

I think every, look, not all like, Subscription is an amazing tool, right? For us, because we're able to count, not everything is meant to be a subscription, though you can leverage it, right? And there's reasons why it makes the experience better for the customer and the business better. then it can make a whole lot of sense.

I think every, look, not all like, Subscription is an amazing tool, right? For us, because we're able to count, not everything is meant to be a subscription, though you can leverage it, right? And there's reasons why it makes the experience better for the customer and the business better. then it can make a whole lot of sense.

I think every, look, not all like, Subscription is an amazing tool, right? For us, because we're able to count, not everything is meant to be a subscription, though you can leverage it, right? And there's reasons why it makes the experience better for the customer and the business better. then it can make a whole lot of sense.