Daniel Broukhim

And so for us, the way we're able to drive such deep discounts for our members is because we have the subscription base and we know with certainty that we're going to have this many customers coming back. So we're able to place extremely large purchase orders on products that... Otherwise, you know, we'd be buying much smaller ones without that kind of confidence.

And so for us, the way we're able to drive such deep discounts for our members is because we have the subscription base and we know with certainty that we're going to have this many customers coming back. So we're able to place extremely large purchase orders on products that... Otherwise, you know, we'd be buying much smaller ones without that kind of confidence.

And so for us, the way we're able to drive such deep discounts for our members is because we have the subscription base and we know with certainty that we're going to have this many customers coming back. So we're able to place extremely large purchase orders on products that... Otherwise, you know, we'd be buying much smaller ones without that kind of confidence.

And we're able to pass those savings on to our customers. And so like for us, I think it's a tool that's super important to know that these are like members who are repeat and coming back. Uh, because it allows us to take that confident buy.

And we're able to pass those savings on to our customers. And so like for us, I think it's a tool that's super important to know that these are like members who are repeat and coming back. Uh, because it allows us to take that confident buy.

And we're able to pass those savings on to our customers. And so like for us, I think it's a tool that's super important to know that these are like members who are repeat and coming back. Uh, because it allows us to take that confident buy.

Uh, and then also because, you know, we integrate so much marketing into the sort of platform itself, both with our customers, but with influencers who are promoting it and so on and so forth, the brands really benefit from that. So that's one, uh, Also, we've added a lot of things that we wouldn't otherwise be able to add.

Uh, and then also because, you know, we integrate so much marketing into the sort of platform itself, both with our customers, but with influencers who are promoting it and so on and so forth, the brands really benefit from that. So that's one, uh, Also, we've added a lot of things that we wouldn't otherwise be able to add.

Uh, and then also because, you know, we integrate so much marketing into the sort of platform itself, both with our customers, but with influencers who are promoting it and so on and so forth, the brands really benefit from that. So that's one, uh, Also, we've added a lot of things that we wouldn't otherwise be able to add.

We have digital components in the membership, a community that you get as being part of a member that are these one-to-many goods that otherwise you wouldn't be able to deliver or invest in if you didn't have that repeat nature of the business.

We have digital components in the membership, a community that you get as being part of a member that are these one-to-many goods that otherwise you wouldn't be able to deliver or invest in if you didn't have that repeat nature of the business.

We have digital components in the membership, a community that you get as being part of a member that are these one-to-many goods that otherwise you wouldn't be able to deliver or invest in if you didn't have that repeat nature of the business.

We've definitely tried everything at a different point in time. I'd say, you know, the one consistent has always been like meta has always been the biggest for us. Face paid. Instagram and Facebook, right? Like the two of those. But like at different points we've done an influencer. And so like, and I think influencer for a while got like a little more challenging.

We've definitely tried everything at a different point in time. I'd say, you know, the one consistent has always been like meta has always been the biggest for us. Face paid. Instagram and Facebook, right? Like the two of those. But like at different points we've done an influencer. And so like, and I think influencer for a while got like a little more challenging.

We've definitely tried everything at a different point in time. I'd say, you know, the one consistent has always been like meta has always been the biggest for us. Face paid. Instagram and Facebook, right? Like the two of those. But like at different points we've done an influencer. And so like, and I think influencer for a while got like a little more challenging.

And there was a certain point in which influencer. It got saturated. Yeah, it got saturated. It was the greatest channel ever. And now you have like new things popping up. Like people are talking about app loving all the time. I think, you know, obviously TikTok has been huge. It works for some brands, but not for others. TikTok shop is like all the rage. TikTok shop is all the rage.

And there was a certain point in which influencer. It got saturated. Yeah, it got saturated. It was the greatest channel ever. And now you have like new things popping up. Like people are talking about app loving all the time. I think, you know, obviously TikTok has been huge. It works for some brands, but not for others. TikTok shop is like all the rage. TikTok shop is all the rage.

And there was a certain point in which influencer. It got saturated. Yeah, it got saturated. It was the greatest channel ever. And now you have like new things popping up. Like people are talking about app loving all the time. I think, you know, obviously TikTok has been huge. It works for some brands, but not for others. TikTok shop is like all the rage. TikTok shop is all the rage.

I am actually super optimistic about how Snapchat is going to perform in the next couple of years because I think they're really fine tuning their sort of ad platforms. I think it's still early there, but I'm talking to people who are actually spending on Snap pretty successfully. So, like, you know, it all depends.

I am actually super optimistic about how Snapchat is going to perform in the next couple of years because I think they're really fine tuning their sort of ad platforms. I think it's still early there, but I'm talking to people who are actually spending on Snap pretty successfully. So, like, you know, it all depends.