Daniel Broukhim

And God knows what's going to happen if TikTok gets banned. Like, I don't know how that affects the price of advertising everywhere else.

And God knows what's going to happen if TikTok gets banned. Like, I don't know how that affects the price of advertising everywhere else.

Like, the only thing I would say is, like, in terms of CRM efforts now, what wasn't big that has become really big is, you know, obviously, I mean, I don't want to say they weren't. Well, SMS has become so much bigger recently. Yeah, I was going to say. And then push. It becomes so much bigger for people who have apps.

Like, the only thing I would say is, like, in terms of CRM efforts now, what wasn't big that has become really big is, you know, obviously, I mean, I don't want to say they weren't. Well, SMS has become so much bigger recently. Yeah, I was going to say. And then push. It becomes so much bigger for people who have apps.

Like, the only thing I would say is, like, in terms of CRM efforts now, what wasn't big that has become really big is, you know, obviously, I mean, I don't want to say they weren't. Well, SMS has become so much bigger recently. Yeah, I was going to say. And then push. It becomes so much bigger for people who have apps.

So, like, you know, I'd say, like, it started mostly with email as our CRM strategy, and now it's evolved to include both of those.

So, like, you know, I'd say, like, it started mostly with email as our CRM strategy, and now it's evolved to include both of those.

So, like, you know, I'd say, like, it started mostly with email as our CRM strategy, and now it's evolved to include both of those.

And people understate the complexity in getting those things right. It's like to deliver the right text method and clients, the right consumer. And then like, yeah, of course, there's, you know, how many letters and costs and this and that. It's not cheap either.

And people understate the complexity in getting those things right. It's like to deliver the right text method and clients, the right consumer. And then like, yeah, of course, there's, you know, how many letters and costs and this and that. It's not cheap either.

And people understate the complexity in getting those things right. It's like to deliver the right text method and clients, the right consumer. And then like, yeah, of course, there's, you know, how many letters and costs and this and that. It's not cheap either.

well especially yeah we had a list of like 200 000 on text and sometimes if you send like one character extra and it sends two texts it's like oh that cost you another yeah exactly so you have to be really careful i mean we we don't make those mistakes but well we don't yeah no long term then sometimes i'm like why is the copy you know well it's it's like you can be a little more creative there's a lot of space here yeah yeah uh but you know i think um

well especially yeah we had a list of like 200 000 on text and sometimes if you send like one character extra and it sends two texts it's like oh that cost you another yeah exactly so you have to be really careful i mean we we don't make those mistakes but well we don't yeah no long term then sometimes i'm like why is the copy you know well it's it's like you can be a little more creative there's a lot of space here yeah yeah uh but you know i think um

well especially yeah we had a list of like 200 000 on text and sometimes if you send like one character extra and it sends two texts it's like oh that cost you another yeah exactly so you have to be really careful i mean we we don't make those mistakes but well we don't yeah no long term then sometimes i'm like why is the copy you know well it's it's like you can be a little more creative there's a lot of space here yeah yeah uh but you know i think um

Yeah, it's we have a lot of tools at our disposal in a way. So that's good in the sense that like there's a lot of opportunity, but it's also more complex than people realize. Sure.

Yeah, it's we have a lot of tools at our disposal in a way. So that's good in the sense that like there's a lot of opportunity, but it's also more complex than people realize. Sure.

Yeah, it's we have a lot of tools at our disposal in a way. So that's good in the sense that like there's a lot of opportunity, but it's also more complex than people realize. Sure.

I mean, I think it should always be part of the offering for most products. I mean, some things may not make sense to subscribe for at all, right? Like, you know, like a durable good that you're not going to ever replenish or you have another one. But, like, for the most part... you should allow people the opportunity. For ours, you can cancel any time. There's a lot of fungibility.

I mean, I think it should always be part of the offering for most products. I mean, some things may not make sense to subscribe for at all, right? Like, you know, like a durable good that you're not going to ever replenish or you have another one. But, like, for the most part... you should allow people the opportunity. For ours, you can cancel any time. There's a lot of fungibility.

I mean, I think it should always be part of the offering for most products. I mean, some things may not make sense to subscribe for at all, right? Like, you know, like a durable good that you're not going to ever replenish or you have another one. But, like, for the most part... you should allow people the opportunity. For ours, you can cancel any time. There's a lot of fungibility.