Daniel Broukhim

I actually think you get a lot of benefits by going into the membership and seeing the other things because the sales are actually a larger part of our business now.

I actually think you get a lot of benefits by going into the membership and seeing the other things because the sales are actually a larger part of our business now.

I actually think you get a lot of benefits by going into the membership and seeing the other things because the sales are actually a larger part of our business now.

Right. That's the perfect way to frame it. We like to think of it as a Costco, but in the sense that it's for like beauty and lifestyle and wellness and home. But it's also like the sort of the front of the life cycle of a product. It's like the latest products, the hottest, the newest stuff.

Right. That's the perfect way to frame it. We like to think of it as a Costco, but in the sense that it's for like beauty and lifestyle and wellness and home. But it's also like the sort of the front of the life cycle of a product. It's like the latest products, the hottest, the newest stuff.

Right. That's the perfect way to frame it. We like to think of it as a Costco, but in the sense that it's for like beauty and lifestyle and wellness and home. But it's also like the sort of the front of the life cycle of a product. It's like the latest products, the hottest, the newest stuff.

uh it's a lot of that's on our platform whereas costco is just like random stuff yeah so it's also bulk and we're not both like you don't have to go buy yeah like a gallon of well you're doing the book to give we're doing the ball right at the end consumer yeah like it goes you know if you go buy a ketchup from costco you might buy like ketchup for a year yeah or us if you're buying lip gloss you're buying one little one yeah but you're getting the cost benefit of course yeah the bulk buy yeah and i guess it's that's a great way of putting it yeah

uh it's a lot of that's on our platform whereas costco is just like random stuff yeah so it's also bulk and we're not both like you don't have to go buy yeah like a gallon of well you're doing the book to give we're doing the ball right at the end consumer yeah like it goes you know if you go buy a ketchup from costco you might buy like ketchup for a year yeah or us if you're buying lip gloss you're buying one little one yeah but you're getting the cost benefit of course yeah the bulk buy yeah and i guess it's that's a great way of putting it yeah

uh it's a lot of that's on our platform whereas costco is just like random stuff yeah so it's also bulk and we're not both like you don't have to go buy yeah like a gallon of well you're doing the book to give we're doing the ball right at the end consumer yeah like it goes you know if you go buy a ketchup from costco you might buy like ketchup for a year yeah or us if you're buying lip gloss you're buying one little one yeah but you're getting the cost benefit of course yeah the bulk buy yeah and i guess it's that's a great way of putting it yeah

No, I'm kidding. We have a pretty robust merchandising team. I don't know. How many do you pick?

No, I'm kidding. We have a pretty robust merchandising team. I don't know. How many do you pick?

No, I'm kidding. We have a pretty robust merchandising team. I don't know. How many do you pick?

do you still pick products uh i definitely uh on occasion yeah uh will suggest the product to the merchandising team yeah but it's not like i uh you know i don't like force them to show anything but you have several staff just sat there all day that's their only job oh yeah there's 30 40 people on the merch team lab working yeah it's a pretty big team okay uh you know because they're coming for products coming through thousands of products talking to lots of brands

do you still pick products uh i definitely uh on occasion yeah uh will suggest the product to the merchandising team yeah but it's not like i uh you know i don't like force them to show anything but you have several staff just sat there all day that's their only job oh yeah there's 30 40 people on the merch team lab working yeah it's a pretty big team okay uh you know because they're coming for products coming through thousands of products talking to lots of brands

do you still pick products uh i definitely uh on occasion yeah uh will suggest the product to the merchandising team yeah but it's not like i uh you know i don't like force them to show anything but you have several staff just sat there all day that's their only job oh yeah there's 30 40 people on the merch team lab working yeah it's a pretty big team okay uh you know because they're coming for products coming through thousands of products talking to lots of brands

getting samples yeah and also yeah and also like the compliance issues with like these massive orders we're ordering a couple hundred thousand units of something like there's a lot involved in the back yeah we are interesting and so like there's a sourcing component to it uh but um I would say that, like, you know, it's kind of like a joke.

getting samples yeah and also yeah and also like the compliance issues with like these massive orders we're ordering a couple hundred thousand units of something like there's a lot involved in the back yeah we are interesting and so like there's a sourcing component to it uh but um I would say that, like, you know, it's kind of like a joke.

getting samples yeah and also yeah and also like the compliance issues with like these massive orders we're ordering a couple hundred thousand units of something like there's a lot involved in the back yeah we are interesting and so like there's a sourcing component to it uh but um I would say that, like, you know, it's kind of like a joke.

Like, you know, I want us to go into Food & Bev, and, like, I sourced, like, our first hot sauce, and I put this hot sauce, this hot sauce called Zab's on there, and it sold out. And I was like, look, you know, who has a higher sell through? Like, they still, like, make fun of me, and I make fun of them, and, like, I have fun with a merch deal.

Like, you know, I want us to go into Food & Bev, and, like, I sourced, like, our first hot sauce, and I put this hot sauce, this hot sauce called Zab's on there, and it sold out. And I was like, look, you know, who has a higher sell through? Like, they still, like, make fun of me, and I make fun of them, and, like, I have fun with a merch deal.