Daniel Coyle

And one of the things that comes to mind, I was asking Ari, like, why did you say no to Walt Disney?

This is an example of a good awakening cue that he gave me.

I said, why did you say no to Walt Disney?

And he answered not with logic or information.

He pointed to my wedding ring and he said, do you take every opportunity that comes along?

I'm like, oh yeah, that kind of puts it in a clear light.

Like commitment is where the good stuff is.

And Zingerman's understands that at a very deep level.

And it's helped them continue to thrive because they're built on the values of community, of sharing those gifts.

I think it would be yellow doors.

Yellow doors.

This is actually an idea that you mentioned Lisa Miller earlier.

This is from her work, but it has been, I saw it all the time at the flourishing places I visited and it ended up impacting my own life a lot.

And the idea is we mostly go through life looking for clear signals to go or stop.

Green doors that are go, open, do this.

Red doors that are stop, don't do this.

And life gets immeasurably richer and more interesting if you slow down a little bit, widen your aperture, like turn off your controlling attention that goes through the world looking like through a tube of paper towels, and widen out your attention and start attuning to the yellow doors, which are opportunities that appear out of the corner of your eye that you aren't immediately drawn to.

Or the coffee with a neighbor who didn't seem nice at first, or the meeting with a colleague who invites you as an observer that

you're not really connected with a project or a chance conversation on the bus when you could be on your phone.

Opening up to that, it's ended up having a big impact.