Daniel Coyle

And ultimately Zingerman said, well, I don't think you guys get it.

We're not about that.

We're about this place.

We have this deep, rich, thriving set of relationships.

And if we go all over the place, we're going to lose that.

This is what is valuable to us.

They said, if you ever open Walt Disney World in Ann Arbor, we'll partner with you.

So they keep walking through this orientation.

It's a set of stories and connections.

And they have got all of these.

In addition to all of that, at the end of the orientation, he says, get into small groups and talk about what you want to build in your lives.

What are your dreams?

Talk about those and then share those out.

it was like a reverse orientation, right?

It wasn't a typical transmit of here's all the information you need.

It was, let's create a meaningful moment together so that we can get to know each other.

And then we'll learn the information.

That stuff's not hard.

What's hard is like creating relationships.

And that's what Zingerman's is incredible at.