Daniel Coyle

I know, it's crazy.

And it's like, it's strange that it's sort of real, but it's also, we should probably emphasize that it's not seashells and balloons.

Like it's kind of annoying to be in community at times.

And some of these places, and Zingerman's will tell you this, and all the places that I visited were not without their friction, their difficulty.

They're choosing this type of difficulty, but-

As one of my grown kids told me the other day, annoyance is the price of community.

And to expect and lean into that annoyance and to also realize that we all can be pretty annoying sometimes.

I'm sure that I am.

I'm sure that to accept that because communities are annoying and transcendent, like both of those things are true.

Yeah, this neighborhood, kind of a classic Paris neighborhood, Mont Rouge.

And for years, people were just pretty typical.

Like it's Paris, they're kind of snobby and disconnected and into their... Everybody's got their nose buried in a phone.

And there was a retired journalist there, Patrick Bernard.

And he...

kind of got obsessed with the idea that, like, I should do an experiment.

He was kind of a curious dude, and the experiment was, I'm going to put a really long table in the middle of the street.

I'm going to close the street, put an 800-foot long table, and invite everybody in the neighborhood to come out.

Everybody come out.

Will everyone come out?

And everyone thought...