Daniel Ek

It's like, this is the life.

So that's a great one.

I have a very dear friend, Jack, who very similarly placed that part in my life.

He's the most realist person there is.

My wife is another one.

Gustav, that you met, is another person.

He will tell me the truth even when I don't want to hear it.

And

Yeah, I've been incredibly fortunate that many of the people I just talked about are people that have been around me for 20 years.

My mom, obviously, my entire life.

But many of these people have been around for a very, very long time.

And I think that's...

You know, I really believe trust is one of the most under-talked about things, you know, because it's not easy to scale and it's incredibly hard.

It's the number one thing why most organizations break down and why you need processes and all the other bureaucracies ultimately because there's no trust.

If you had 100% trust, you wouldn't need any of this stuff and you would move much faster.

It's crazy.

It truly is.

And if you think about it, why is that so rare?

It's because it doesn't scale, right?

So trust is this notion that you'll keep doing actions that will ladder up over time.