Daniel Ek

He actually called up journalists sometimes and tested ideas on them.

And like, we might do this kind of thing.

And then here the journalists react to it.

And it's like, okay, that was a bad idea.

And of course, yep.

That's the way, right?

And so I feel like that's truly the case.

I think the realization is you tend to over-gravitate to one or the other.

And certainly in Spotify's case, we did the same.

We were early on, very much so.

I mean, the first user interface was pretty much designed by myself and this guy called Rasmus.

So much of that you could describe was my taste.

But sooner or later, what ends up happening is you get into the space where you don't even know anymore because your current feedback loop of where the world is and the customer you're designing for starts becoming a little bit different.

And then you need to get to a point where you start incorporating some feedback mechanism.

So like for me, taste is sort of judgment plus curiosity.

And the more you can sort of like extend the curiosity branch that improves your judgment, which then builds your taste.

And so it's really a question for me about just sort of allowing for as much feedback as humanly possible so that you can get yourself or a small team to some level of taste.

Oh, plenty.

Plenty.

And this may be a little bit unique, but, you know, coming back to it, so, you know, I ended up...