Daniel Ek

And the last 10 has been that journey where we're not zero to one anymore as a company holistically.

But there are elements of the company where we're zero to one where I'm absolutely 100% involved.

Yeah.

I mean, look, there's clearly kind of like three distinct stages of parenthood, right?

And the first one is you're literally the person that keeps them alive, right?

And you're 100% there.

And you pretty much make every decision for them because they can't make it themselves.

Right.

And then gradually the next stage is you're there.

You're quite involved.

You probably step in when they're doing something which would be terrible and would create bad long-term consequences.

And then like the last stage, you're not even – you can't even do that.

So the job is much more subtly to just be there when they need you.

And I'm somewhat simplifying it, but I think that with everything, don't take it literally, but sort of the core of the gist of the idea is certainly a larger company becomes more and more and an older company becomes more and more of that.

And so much of what I do today is literally that.

I try to be there for people when they need me in various fields, which happens, but it's not as often as every day, all the time.

And what I deeply care about today, and I do spend a lot of my time on, is this notion around this first seed of a new idea.

and protecting that idea.

And I think it's probably the most under-reported, talked about

way is how do you do that?