Daniel Ek

And so this point then is that what I truly believe the very best musicians do and the most creative people do is they are not afraid of throwing out ideas, even terrible ones.

And it's in – even the most terrible one, there may be a nugget.

You and I, we talked about this over breakfast where there was a person who sort of gave some bad advice to you.

But sometimes even the –

Insight behind the advice, sort of the question behind the question, can lead to some really interesting things.

And so what I've come to realize is most people want conformity.

And they value sort of a reliable consistency of, you know, giving X amount of impact per seconds or minute or second.

You know, truthfulness, you know, over X percent, they have some sort of heuristics for what is valuable person from a business context or whatever sort of context you're judging it on.

But certainly in a business concept, it's conformity.

You want to sort of put people in about this person is good and they're always good.

But.

You know, what I'm more interested in these days is I'm interested in this idea I'd never heard about before.

And I find it with, you know, some people, you know, that even in an hours-long conversation with the best people in the world where I've learned the most –

It may be 55 minutes of that conversation that honestly was, you know, completely worthless, not that interesting for me.

But then there's a spur of the moment, two, three minutes of brilliance, which I never heard before, which will deeply and profoundly impact my life.

Those are my people.

That's what I'm interested in.

And I've come to learn that most people don't like to be around those people.

But I love it.

And I think it's, you know, such a rewarding and interesting thing.