Daniel Ek

And I've...

I'm looking forward to spending more time with those people in the coming decade.

And it's sort of one of those things that I've sort of wanted to do more of and learn more from.

Yeah, yeah.

And I think that sort of comes back to the George Bernard Shaw quote, right?

The unreasonable man.

I have it painted on my wall at home.

Yeah.

And I'm just reminded of that because I think the reality is it is really, really tough to not conform, to not be part of a group.

And it's so easy.

And there's so many temptations in life that draws us back to that conformity, right?

Money is another one.

When you make a lot of money, you tend to make life more comfortable.

So you tend to spend more time golfing.

You spend some time doing all these other things.

But the reality is you become distracted and you're not going to be on your A game anymore.

So the hard thing then is to keep going and keep improving and keep doing these things.

But you're going to have to sacrifice a lot.

In doing so, you're going to sacrifice people's birthdays, social commitments.

You're not going to show up, you know, for a lot of things.