Daniel Ek

And so you got to make sure that is the right thing.

And it's just such a fascinating process, but it comes back.

It's a process of creativity.

It's a process of trying things out.

And I'm more and more enamored and more and more in love with this idea that creativity itself

is this really, really powerful thing, maybe the thing that makes us unique as humans relative to everything else that exists in this world, and kind of going deeper and deeper into creativity itself.

And

And it doesn't conform and it doesn't scale and it doesn't behave in any of these other things.

And then you have this other side, which is all about scale, which is all about conforming and sort of navigating that sort of dynamism between these two things and polarities between these two things is important.

you know, very few people that I think can do and is really, really well classed at doing it.

Well, there's so many strands of quality, right?

It is both sort of the distinction of taste, whether taste is subjective or objective.

You can go so many ways with this question.

But the way I think about quality is I think so much of your early life, certainly in my case, was the formulation of just trying to go for more.

And the further I've gotten, I've realized – and it's about everything, right?

You amass more stuff.

You try to do more things at the same time.

You try to do all of these things at the same time.

And the further you go, you realize that –

It really is about sort of ultimately this very simplistic tribe thing, less is more.