Daniel Ek

Yeah, yeah.

It's crazy.

But I think we're on to something important, which is this notion around just innately focusing and solving problems day by day builds quality.

Right.

And so quality for me is less.

Quality for me is focus.

Quality for me is improving day by day.

All of these things build quality and quality is rare.

Quality in people is rare.

Quality in ideas is rare.

And we tend to make these things binary.

And we talked about it with people.

Like I'd rather have that person that has one good idea in an entire hour and the rest is crap than someone who has, you know, 10 decent ideas but nothing is amazing.

So that sort of differential equation between the 1% versus the rest is so important, and it's so important to understand.

And I think we, again, take it literally.

We know about it because we can explain it in hindsight, but we don't know when it's happening.

So what is that qualitative process?

What defines quality as it's happening before you can see it objectively from the outside?

Those things are interesting.

And I'm more and more drawn towards that –