Daniel Ek

It is, for me at least, very much looking at the people in it and looking at how they build judgment over time, the sort of feedback loop they create, the curiosity that they have about this and the obsession they have about trying to achieve the impossible.

And for me, the impossible is something that's perfect.

It's never going to exist.

The whole universe is this thing where the only thing we've learned, we keep debating all these things about the universe, but the only thing we know is it's not static.

It moves.

It cannot, by definition, be like this one thing.

It's just constantly expanding or contrasting or it's moving.

So perfection just doesn't exist.

But the aspiration towards perfection...

It's a remarkable thing.

I mean, I love Japan for this reason, right?

Like you find these amazing individuals that literally spend their entire life.

I was in Japan maybe 10 days ago or something.

And I was in one of these temples with a tea master who literally all he's done for the past 34 years is perfecting how to make tea.

That's it.

Nothing else.

And yes, the tea is amazing.

But it's not just that.

It's just seeing that obsession about quality, seeing that obsession about...

being not even 1%, but like 0.1% or 0.1% in something.