Daniel Ek

Exactly right. So you could see all your friends. It actually still exists in Spotify product on desktop. So you can kind of see what your friends are listening to real time. It's one of our more popular legacy features that's been around now for like 13 years.

Exactly right. So you could see all your friends. It actually still exists in Spotify product on desktop. So you can kind of see what your friends are listening to real time. It's one of our more popular legacy features that's been around now for like 13 years.

It's still there. Okay.

It's still there. Okay.

Well, I still think Social is hugely important. And for instance, we have we have a product now called jam which allows you to Be with your friends and actually alter what you're listening to at the same time and it's growing incredibly rapidly right now all over the world and So it's something that I think very much is a social product.

Well, I still think Social is hugely important. And for instance, we have we have a product now called jam which allows you to Be with your friends and actually alter what you're listening to at the same time and it's growing incredibly rapidly right now all over the world and So it's something that I think very much is a social product.

But while I still think music is very social, I think what we got wrong in the product was this notion that just seeing what all of your friends are listening to may not be the right social product. But if you instead say, I want to work together with my friends and I want to have a shared listening, whether we're in the same place or not, that turns out to be a pretty amazing thing.

But while I still think music is very social, I think what we got wrong in the product was this notion that just seeing what all of your friends are listening to may not be the right social product. But if you instead say, I want to work together with my friends and I want to have a shared listening, whether we're in the same place or not, that turns out to be a pretty amazing thing.

So you see people do it at parties where you can literally join someone's jam and you can sort of all queue up songs together instead of taking my phone or your phone, we could all be sort of working together on something.

So you see people do it at parties where you can literally join someone's jam and you can sort of all queue up songs together instead of taking my phone or your phone, we could all be sort of working together on something.

But what we saw during the pandemic and that's like where jam sort of started was we started seeing that people were using this to stay connected as well by having sort of this shared, you know, consistent music listening where we're all listening to the same thing at the same time. even though we were sort of apart. It's like the best of linear TV brought to music. Yeah.

But what we saw during the pandemic and that's like where jam sort of started was we started seeing that people were using this to stay connected as well by having sort of this shared, you know, consistent music listening where we're all listening to the same thing at the same time. even though we were sort of apart. It's like the best of linear TV brought to music. Yeah.

So I think we're still sort of, you know, definitely playing with the social concepts and trying to get that right. But I think, you know, Facebook kind of moved off of this sort of presence-based social aspect for all things. So it wasn't just music, actually. People were doing it for games back then, too. So it was like, you know, I've created another Farmville. Oh, yeah.

So I think we're still sort of, you know, definitely playing with the social concepts and trying to get that right. But I think, you know, Facebook kind of moved off of this sort of presence-based social aspect for all things. So it wasn't just music, actually. People were doing it for games back then, too. So it was like, you know, I've created another Farmville. Oh, yeah.

Many things. And I've learned so much from him and the rest of the team at Meta as well. But I think specifically from him, he's probably the best learner I've ever seen. You can have a conversation with him about a topic. He may not know very much about it. And then the next time, he would know more than, I would say, most experts about the subject.

Many things. And I've learned so much from him and the rest of the team at Meta as well. But I think specifically from him, he's probably the best learner I've ever seen. You can have a conversation with him about a topic. He may not know very much about it. And then the next time, he would know more than, I would say, most experts about the subject.

And it's really remarkable just how tenacious he is sort of about learning and staying curious about things. So that's definitely been a super inspiring thing for me. And I think that this sort of shines through with how he runs the company too. He has a very sort of clear idea, but he also takes a lot of feedback and sort of iterates things.

And it's really remarkable just how tenacious he is sort of about learning and staying curious about things. So that's definitely been a super inspiring thing for me. And I think that this sort of shines through with how he runs the company too. He has a very sort of clear idea, but he also takes a lot of feedback and sort of iterates things.

on that and it's everything from, one of the cool things for me has been seeing how he runs meetings. For instance, I kind of like having relatively small meetings with people. Mark, the average meeting he has is like 15 to 20 people in the room. And how you make a product review or discussion productive with 15 and 20 people, still get people to be heard. He's very, very good at that stuff.

on that and it's everything from, one of the cool things for me has been seeing how he runs meetings. For instance, I kind of like having relatively small meetings with people. Mark, the average meeting he has is like 15 to 20 people in the room. And how you make a product review or discussion productive with 15 and 20 people, still get people to be heard. He's very, very good at that stuff.