Daniel Ek

Because of all the other things you now have to do.

The ad platforms are way more sophisticated.

They have to build, the moderation tools are way more sophisticated.

Now, the good news, so you may then come to this and say, well, was that a mistake then?

Well, we knew a lot about that going in and we weren't entirely new.

It wasn't like we were starting an ad business from the scratch.

Yes, that too.

So we had we had relatively good idea of what type of problems we would encounter.

Yes, that's accurate.

And the amount of inventory, obviously, that we were monetizing it against was relatively small.

And one of the big things right now is obviously this is a huge thing, perhaps even more so than music for us to offer monetization to a lot of these podcasters that perhaps unlike yourself can't sell ads.

So I want to ask you about that because I saw the episode you guys did with David Senra, by the way.

Oh, yeah.

So, and he's interesting because like, in my opinion, he seems to almost dig in more in like what made him successful and like tries to not at all veer to broadening the base.

So how do you think about that?

Like, cause you could just go serve your niche even better or you could try to like, well, let's try to include other forms of content.

Like how do you decide what type of content to go after?

Wow.

Yeah, I think it's brilliant how you're able both to satisfy your own curiosity, I guess, and at the same time, it doesn't seem that far-fetched, some of the ideas you're trying.

Obviously, I would probably assume the Taylor Swift one was brilliant.