Daniel Ek

more out there than than something else but but the lvmh one actually felt to me super natural um and it's it's funny you know how well talked about it it's been even among like what i would have not assumed would have been your crowd like i had a bunch of like really old school value investors that i honestly didn't even realize listened to podcasts they've been pinging me about it like have you listened to this one it's like

Which is pretty cool.

So I think there's a way where there's probably some overlap between the audiences, but also kind of clearly attracts a new... Yeah.

But sort of diving deeper on that, I'm curious then, would it have been that much more effort for you guys to produce the eight, or did you have the content, but it just didn't make sense from an audience point of view?

Yeah, I was just thinking about sort of touching upon where we sort of were a little while ago about sort of paid versus ad supported.

I bet you that there would be a very small one, but there would be an audience that would listen to all eight.

Whether you want to spend all the time doing the eight is a totally different question.

It seems to me like the best creators just pursue whatever they're interested in.

And some of it will work, some of it won't work.

They don't really seem to care all that much.

Obviously they'll learn from what seems to be resonating and all, but that's the cool part.

Like we're living in an internet where on the one hand, everyone talks about this 15 second kind of clips thing and everyone's sort of,

getting down in that rabbit hole.

But then at the same time, you could have like three, four, five hour long conversations in super esoteric, very, very deep topics.

And people love that too.

The new home screen, yes.

Both extremes seem to work.

I believe one of the biggest problems we have in this new creator economy is the one of attribution, right?

So many creators like you have or try many of these different platforms and use it, but

And they can see on each individual platform how well they're doing, but it's very hard for them to understand what actually drives what.