Daniel Ek

And I actually see both.

I see some creators who are under-investing in other platforms and probably too singularly, just because they have success on one, they kind of ignore all the others.

Which my advice to all of those is that feels kind of dangerous to do, because if there would be an algorithm change or any of the kind, even, you know, unanticipated by the platform, because, you know, they may see that something resonates, watch time resonates better with some other metric.

It doesn't have to be skewed as an evil thing.

It just could be something that actually benefits the user.

But if you built your entire livelihood of that one platform, that could be a big problem for you.

So I see them under investing in other platforms.

And then the other one also be true, which is they're over investing in too many and not realizing that actually they probably would do better in just focusing more on one or two.

And so I think that there's two different problems.

I believe that for us and why we care about this and certainly why we designed the home feed the way we did is because fundamentally how we merchandise content has to be very different for music than it is for an audio book or a podcast.

And if you think about it, it's kind of logical because in a song, it's a three minute commitment of your time.

And you can actually probably tell within the first 10-15 seconds whether this is worth investing your time in or not.

Unless it's a Radiohead song.

That is true, that is true.

But you probably then know the brand and you know how to give it the time and attention to it, because you're like, well, love Radiohead, I'm gonna give this song a chance.

And maybe not just one chance, I'll listen to it a few times before I make up my mind.

And obviously, if you now think about that with podcasting, I mean, if I'm listening to you guys, and even if it's a topic I don't necessarily know that I'm interested in, I might give it a shot because it's you guys.

And I trust you because I built up this rapport with you.

It is a much bigger commitment for sure.

But I may give it 10, 15, 20 minutes, right?