Daniel Ek

that probably should have done a windowing type model.

The number of those artists were going to be very, very small.

But she was certainly one of them.

Was that because of the demographics of her audience?

I think so.

But also she on her own can basically control the zeitgeist, right?

Like she can decide that this is a big cultural moment.

Taylor Swift.

Yes.

Yeah.

It is remarkable.

Not a lot of people in the world can get hundreds of millions of people around the world to wait for a moment.

And she did it brilliantly with this album launch too.

I stayed up till midnight.

Yeah, a lot of, I don't know if it was hundreds of millions, but certainly tens of millions of people literally waited and sort of, she got them in on the hour and it was like each hour was another sort of gift.

So she played that to perfection.

And she's really remarkable at understanding how to speak to her audience and she does it authentically.

So she can do that.

And there's definitely other artists that can do the same.

But what's rare is for her to have that kind of zeitgeist and connection with that, deep connection with that audience, the fan base that she has, how vigorous and how intense they are.