Daniel Ek

Yeah, I think the predominant thing that changed was streaming just became the majority of the industry in a bigger way.

So if the option was like, hey, am I on streaming or not on streaming?

Do I think she could have reached number one at that point without streaming?

Probably not would have been the answer.

And she's super smart.

So she understood that.

No, it definitely hadn't happened in the US.

We were much earlier.

I mean, Spotify at that time was like shy of three years in the US.

streaming penetration was relatively low.

Radio was like the predominant thing.

At that time, physical sales was still very big.

I remember, I think it was Lil Wayne that sold like 3 million albums in that year on Costco out of all places.

No way.

Yeah, it's some sort of demographic connection thing was going on.

Yeah.

And we were talking about it before, but Starbucks and Howard Schultz was actually one of the biggest retailers of CDs.

in the West.

That's actually how I met him the first time.

Oh, really?