Daniel Ek

Yeah, because they were becoming a partner of ours.

That's right.

You did a partnership with Starbucks.

Exactly at that moment and got to know him, spent some time with him.

So yeah, I mean, the world just looked very different back at that time.

And I think that changed.

And yeah, I mean, ever since she's been great with the team and she's super smart.

There's quite a few of them because I actually believe these days, if you consider a mega artist of that stature, it's like they're their own enterprise and they're the CEO of that enterprise.

They certainly have people who help them.

But at this level today, there's almost no one of them that's not very active as well on the business side and understand deeply what their audience wants, what's authentic to them.

By making move X, how does that affect that relationship?

And what's super cool to me is that

You know, you have everything from the Taylor Swifts of the world, and then you have something like BTS, which is like insane.

And how are they different?

Because they're same order of magnitude scale, right?

I don't pretend to know all of Taylor Swift's business sides and who's involved in everything.

But from what I would guess is she probably runs with a pretty lean team

Yeah.

And that's certainly been our interaction with her.

It's like very tight, very lean.