Daniel Ek

Yeah.

No, no, I think you're entirely right, which is why, you know, there's been a lot of sort of debate around the Elon Musk, the subscriber thing.

And actually, as usual, when you tease it out, there's many different things in that controversy.

But perhaps the most potent and most interesting one has been the one around the notion and idea around like staking as a way of reducing the bot thing.

And I feel like so much has just ended up being sort of, hey, do I have to pay in order to reach my audience now?

That kind of switcheroo.

But I think the more interesting one was kind of like, well, forget about if it's paid or not, but just increasing the cost of spam, but also increasing kind of the quality of verification and being able to truly understand what's what in the end.

Yeah, I mean, our goal is to be the best partner of creators.

Not the only partner, but just the best.

And win by basically not forcing the creator to do something, but just offering a really good way for creators to work.

Low friction, but also lots of potential to customize their business the way they would like to.

I think for some creators, the monetization aspect is absolutely critical.

They may even be a gatekeeper or a gate between them doing something on that platform or not.

And maybe they have switching costs relative to what other stuff they're doing.

Think about a creator that's in a traditional media ecosystem.

If they want to take their thing, okay, well, maybe I will be less valuable on cable or whatever other thing I'm on.

That would be one end of the spectrum, right?

And then you have another creator that may have an entirely different business model.

I don't know about your other Twitter creator friend, but perhaps that creator either has a different business model somewhere else.

Yeah, you can't do that.