Daniel Ek

But, you know, the question is if that's truly a creator or, you know, you could argue VC's

A lot of them have Twitter as their marketing channel, right?

That's true.

Just top of funnel.

And podcasts.

Yeah.

There are many different ways and the needs are different, which is why, you know, for some of them, they would probably happily forfeit all the monetization because they feel like they have such a strong other business model on the back end.

Yeah.

Most of us, as platforms go, we have to start out very simple with our models, right?

And it takes a long time to then change that default setting.

But I mean, as I even talked about in music, it had to be like very binary.

You had to be on or you had to be off.

There was kind of no in between like, well, let's do windowing, let's do this and that, etc.

Because that was the only way.

My biggest problem was getting everyone off of piracy into this other model and I needed the consistency of user experience.

That was the model.

Now, the next decade of music may look very different.

It may look like something where there's going to be a lot more options for what a creator chooses to do.

I certainly would hope so, and we're certainly going to work towards that avenue.

But any change that we're doing with the scale that we're having, there's going to be winners and losers.