Daniel Ek

They're offering events around their stores.

They're offering obviously online things through Shopify and so on and so forth.

And in a way, I think about it in a very similar way for the creator economy too.

We had to start very simple.

It was based on a very simple model where there were free platform, ad-supported platforms, and paid platform.

All of that is kind of not merging together.

In addition to that, just monetizing the content in itself is probably becoming auxiliary revenue sources around them.

360, very similar again to mom and pop shops, like where you could do live events, you could be doing merchandising, you could build another business like Kylie Jenner or something on the side of it.

Yeah, the music industry is healthier than it's ever been before.

But certainly when you think about it from a singular artist point of view, there was a point in time where the majority of the revenue could be derived from recording music.

But the challenge to that, what I would say is that the time in history where that was true was actually very, very short.

Yes.

And so the question is, what's the analogy?

Was it that like that's the right model or was it actually that having multiple revenue models was always the answer?

But there happened to be a moment in time when recorded music was sort of the prevalent revenue source.

And I don't know, I mean, I certainly don't say that to try to shy away from sort of our role.

And my goal is just like, I think these people generally, whether you're a podcaster, whether you're a musician,

are insanely creative people.

And I love seeing people like yourself or David or Sandra or Taylor Swift or whoever.

Or Rogan or whoever that are like really deep on whatever they're passionate about.