Daniel Ek

And they're able to get across the microphone and having lots of people that can resonate with them.

Oh, yeah.

And that's the insane part too, right?

Because that fame, in a way, it doesn't necessarily, if you think about an Elvis Presley, what time did it take for Elvis Presley to get to a billion people that had heard him?

I don't know, but I would venture to say it probably took a decade at the very least, maybe two for him to do that.

And sure, it was worth a lot, that billion then, but it was hard to scale to that.

And then you think about how many artists today get to be heard by a billion people.

And actually that number is way higher and it's way faster for you to do it.

Now, but because it's not as scarce anymore, perhaps the societal value slash monetary value, whatever you want to put it on it, maybe isn't the same because it's not as scarce.

But as you said, if you're smart in how you do it, and this is the sort of the side guise on how you execute it, it doesn't work when it's not authentic.

So you take the Rihanna example, it worked because she had a way to do it, which was authentic to her, but also authentic to her audience.

If she would have tried to flog something else that she didn't care about, it probably wouldn't have worked.

And that's the unique thing when you realize and you think about it yourself as an enterprise and, you know, JC, you know.

Yeah, but back to that, they're incredibly talented artists and they're incredibly talented business people as well.

Yeah, I think it's a very astute observation that you're making that it's not been sort of being able to just ride on this macro tailwind and just do that, but actually it's been many different things.

that's driven the success of Spotify.

And the way I oftentimes talk about it is, if you think about an exponential curve, if you really zoom in on that exponential curve, it actually is like a lot of different linear curves stacked on top of each other that creates that kind of exponential curve.

And this will sound like a little bit of a cliche, but what I've really realized, perhaps even in just the last two, three years more, I knew that I could talk about it, but I hadn't truly internalized it, is to be intentional about the culture you're building, right?

There are many different cultures that can be successful.

But there are trade-offs with each cultural expression.