Daniel Ek

So for instance, when we launched certain things, people are like, well, this thing wasn't very great.

And they have a mental model of what they expect of Spotify.

And the mental model may be, hey, your music app is so amazing.

How come in 2019 your podcast just sucked?

And so that must mean that podcasting won't work.

Having a separate app must be the right thing to do, etc.,

And what people didn't realize is we're actually one of these companies that happily will release something out that's not great.

It's probably have the right strategy, but execution isn't super crisp and perfect.

And it's true.

And it's not great right now, but we will make it great.

But that's a different culture, right?

And that's one where we're iterating on.

But then the flip side of that would be something like AIDJ, where actually, I think it is really high quality.

And unlike a lot of other products,

that are AI where it's really kind of wonky.

We've made something that's actually working and is working on very large scale, probably one of the most popular AI products out there now in terms of reach.

We don't really tout it all that much.

But it's huge in terms of moving our metrics in a pretty substantial way.

Like Discover Weekly huge?

Yes.