Daniel Ek

And I think it'll even outdo Discover Weekly.

So it is really cool.

But we had to be super intentional about it because we knew that it was an area where...

we had to think through the consequences of this because it would be highly scrutinized.

So as you can imagine, one of the benefits by choosing to do it for music and not for podcasting was obviously that it would have been horrible if we somehow summarized or said something based on a podcast that wasn't safe or culturally attuned to say,

And yet with music, it's kind of the primary candidate.

Plus it's the one where we have a huge audience that's listening in the background every day.

And they really want more context.

And my point being is understanding when to do which and understanding that both of these cultures are perfectly fine, but just being very intentful about when you're choosing to do what and having the right mental models and not sort of becoming half-assed in everything, but actually becoming really good at what makes you, you.

And I would say that probably other thing that's been hugely important and that I wish more people talked about it is there are not many of us, but there's a few companies like Spotify, which in a way has been heavily influenced by Silicon Valley, but we are not Silicon Valley first.

So that sort of notion of being on the side and watching and sort of iterating in a corner, Spotify is definitely sort of not the overnight success.

It's been a sleeper for many, many years.

Yeah, you're exactly right.

But also because we were kind of doing this in Europe for the first few years, we started getting some real first learnings.

And I think this is like really key because if you think about the ones we talk about as iconic companies, the Apples, the Amazons of the world.

We all tend to forget a few things, but one is that many of them are quite old at this point.

They're 20 plus years old.

So they've had a time to refine their cultures and getting that right.

And the other thing is they almost started in empty ecosystems.

And Amazon, sure, there was Microsoft, but they started an internet company in Seattle, right?