Daniel Ek

Where there was a software company that was really big, but it's not the same culture.

They didn't start it in Silicon Valley.

And I like to believe that that culture became very distinct also by having to figure out its own things from first principles and from learning rather than just being able to gather it through osmosis.

And that might have been...

going slower in the beginning to then go faster.

But I think it's been hugely important for Spotify's journey.

And I feel like we're just right now getting into our own of like what is our culture in a very unique way that it's probably the most exciting thing for me at the moment, still being here at Spotify 17 years later.

This is so cool.

Yeah.

And that's why I said, I mean, I used to talk about culture, but I would honestly say it was probably two, three years ago where it really clicked for me.

Like, oh, that's what it actually means.

It's not 20% work time.

That's just an expression of a culture.

The more interesting thing is the true culture of what makes Google or an Amazon, Amazon, et cetera.

And

I don't even know whether that's possible to change.

Going a decade forward, that's probably the most exciting thing for me to still contribute to and work on is the culture.

And I think that's what's driving at the moment pretty much every major decision we're making.

Well, Daniel, thank you so much.

Thank you guys for coming.