Daniel Kemp

Obviously there's the networking effect and the influencer marketing that Dan mentioned.

That was really key, especially early on to getting some early traction.

But we also ran some really big deals on AppSumo.

So obviously as you know that Sumo, you pay like a one-off thing and you get a deal, right?

You pay like a one-off fee to AppSumo.

But what we did was later, like a year later after running the deal, we reactivated these people and tried to turn them into recurring monthly users by basically giving them like a heavily discounted rate as like loyal AppSumo users.

So we obviously, we took the chunk of money that you get from running the deal at the time from AppSumo.

And then we took these users and reactivated them to be actual sort of monthly paying users, albeit on a very low scale.

But that worked really well.

And I would suggest sort of- Well, what does that mean though?

It's just under 300.

But it's a good thing to bear in mind for business owners that running a deal doesn't necessarily mean that they're dead revenue thereafter.

I think it was like 70% off whatever the new plans that we'd created were at the time.

This is only on the queue side, not the queue promote.

It's only on the queue side.

So we have like loads.

Okay, so there's a few points there to obviously deal with.

One is I agree with you.

You do feel like you've been bent over, right, Dan?

I mean, there are several times where we're like, oh, Christ, they're taking so much money.