Daniel Kemp

But there's a lot of intangible things that don't go down on the balance sheet where you get a lot of traction as an early company.

There's no other way.

as an early stage startup, let's say, like in its first two years, that you can just get like 5,000 users like that.

And, you know, if you've got a good referral setup or a good affiliate setup or you're confident in your product, then you're going to do really well out of 5,000 people becoming brand advocates and marketing on your behalf and telling their friends about it.

Well, actually, we did very well out of this because when we ran a deal on QPromote, I think we made $60,000, no, £60,000.

And then a year later, we were worried about the amount of work it was going to create for us because on QPromote side, we have to review everything, right?

So we were trying to weigh up, is it worth making £60,000 if we set out and having to do all this work?

And as you were saying, not that many people actually use the credits that they bought.

In fact, like a really minuscule fraction did.

Because people just buy the deal.

Exactly.

But this is, all that meant for us was, you know, we just got like a shit ton of money and like, sorry to swear, like we just got a load of money and like, you know, one big bulk like that had to do very little work for it.

And you get a sort of reputation when you continually sell out.

But we're at the stage now in our growth where we're not going to run any more deals for a long time because we stand to gain a lot more from naturally onboarding people through our own marketing.

But AppSumo really actually helped us

get a certain level of traction, we think.

But yes, obviously, you know, you give away money.

It's true.

But do you matter as a young startup CEO if you get like a big chunk of like tens of thousands of dollars for doing not much work?

I agree with that.