Daniel Lubetzky
speaker
616 appearances
1 recordings
1 series
first heard Jan 2026
last heard 12 Jan
Daniel Lubetzky’s voice in public audio — every appearance, attributed to the second.
Trend
recordings per month · last 12 monthsRecordings per month over the last 12 months — 1 in all, peaking in Jan 2026 with 1.
Appearances
It was when our growth started going from like this to like this.
Coincidence?
Maybe.
But also what happened that year is we started sampling.
Because I know you have a show about money, and I can fast forward if you don't mind.
What I was doing right, and then I'll tell you what I was doing wrong, is that I wasn't wasting money because I had no options, I had no money.
But what I was doing wrong is I created instead of a resourceful culture, a frugal culture.
And so I was not spending any money and I saw sampling
as a cost center.
I'm like, we had an $800 budget in 2008, $800 budget for sampling.
And it was samples that we gave to the salespeople to give to the buyers, not to mortals that wanna just eat the product.
And we finally realized that for every Kindbar that we gifted, people would fall in love with it.
And we sold within, it was crazy, the ROI, like within weeks, people would buy enough product to justify our free sampling.
And they would tell others.
It was like word of mouth.
It was excitement.
People were very excited about the product.
So we started sampling.
We went from an $800 budget to an $800,000 budget.
in 2009 and things started just growing and then within a few years our sampling budget was 20 million dollars we were giving 20 million dollars in free kind bars and everyone every kind bar paid for itself because people would become part of the family and start telling others about it and so
Showing 21–40 of 616 · page 2 of 31
← Previous
Next →