Daniel Nisan
👤 SpeakerAppearances Over Time
Podcast Appearances
A year over year last year.
And our plan for 2018 is about 30, 30% growth year over year.
We do a lot of marketing activities, both online and offline trade shows, industry events.
We have our own online marketing, Google advertising.
We have a lot of referrals.
So it's a relatively closed, small industry, the tech industry.
We're talking about a few thousand companies of people in
In the industry, share information.
Go to industry analyst and ask for the short list of companies to talk to.
And we typically will be on that short list of companies they consider.
We don't.
Paid marketing, yes.
We do, as I said, we do Google advertising.
We do trade shows.
We do events.
We do direct mail sometimes.
For that, we pay.
But for any referral partners, no, we don't pay for that.
Anyone that is channel focused.
So because we deal with the channel industry, so we go where you can find channel chiefs.