Daniel Nisan

Those are the typical leader in the channel, channel marketing, channel sales.

So we try to be very industry specific.

And then to go to broad conferences about like marketing automation or business application.

Channel visionary is one of them.

Visionary, yeah.

And channel focus is another one.

Those are small industry events that typically will have a few hundred channel executives, mid-level executive to high-level executive.

And that's where you really can create meaningful engagement and conversation with potential buyers.

We don't look at it that way.

We look at the amount of money we spend against new revenue that we generate.

and and typically it's about one to one so for every dollar we invest we would generate one door in the same year that we invested that that's a pretty healthy kind of flywheel there yeah we have very good return much much higher than the average that you find in the industry of door invested the first year acv growth yeah it's usually you know 1.2 1.5 something like that takes a little longer um what do you look at payback period or no

We do.

And I said, we typically see the return in the first year of the company position.

Revenue-wise, not profit-wise.

We have a total of 50 people.

Five-zero, yes.

Based where?

Mostly in New York City.

That's where our headquarters is.

And we have also people spread around the world.