Daniel Priestley

There's such a negative narrative that AI is going to wipe out everything and that technology is going to destroy everything and that, you know, all this negativity about the times that we're in.

I'm trying to create a counter-narrative that actually, more than any other time in history, you could live and work from anywhere.

You could have a group of 500 to a few thousand clients all over the world.

You could add value to people in a unique and interesting way.

You could have a career that's based on randomness and creativity and fun.

And that there are some new rules to play by.

And that if you learn the playbooks of entrepreneurship and if you learn the trends that are unfolding, that actually it could work out really, really well for you.

I think passive income reflects people's desire that they currently feel that they're working really hard and they hate work and they hate going to work and that earning money is a horrible thing and therefore they just wish it would just kind of take care of itself.

The truth is that when you discover what I would call a lifestyle business where you work a reasonable amount of time and you have a lot of fun with great people, you don't necessarily – as if by magic the desire for passive income just evaporates.

You go, this is better than passive income because I'm on a creative journey and I'm making great money and I'm having a lot of fun and I'm expressing myself.

I think passive income ultimately comes from assets.

It's not passive income.

It's asset income.

You're either going to have to create an asset, which could be a business that is a digital asset, or you make so much money in your lifestyle business that you own traditional assets like houses or stocks and shares and all that sort of stuff.

But I'm not really focusing people on the idea of passive income.

I'm focusing on the idea of having a lifestyle business that supports the way you want to live anyway.

Yeah, so that's why in the playbooks, playbook one is called a side hustle or an apprenticeship.

So an apprenticeship, let's say you currently earn $100,000 a year for a really big corporate, but you know that's not your future.

An apprenticeship might be that you join four boards for $25,000 each and you actually work with some startups that are more entrepreneurial and you take a position where you have four companies that are paying $25,000.

So you still earn $100,000 a year.