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Daniel Towriss

πŸ‘€ Speaker
51 total appearances

Appearances Over Time

Podcast Appearances

Bloomberg Talks
Cadillac F1 CEO Daniel Towriss Talks Debut of Team

This set of rules is here with us for five years, so it's not about the first race or two, it's about the next five years.

Bloomberg Talks
Cadillac F1 CEO Daniel Towriss Talks Debut of Team

Again, extremely confident we have the right people, we have the right tools, we have the right processes, we have the right partners, so I'm very confident, extremely confident for our future.

Bloomberg Talks
Cadillac F1 CEO Daniel Towriss Talks Debut of Team

Yeah, so for us, Barcelona was mostly shakedown, so it's testing a lot of new systems.

Bloomberg Talks
Cadillac F1 CEO Daniel Towriss Talks Debut of Team

Everybody's talked about the fact that it's a new chassis, so a new set of regulations, new tires, new power units.

Bloomberg Talks
Cadillac F1 CEO Daniel Towriss Talks Debut of Team

But for us, for Cadillac, we're building everything for the first time, the fuel system, just all the pieces on the car.

Bloomberg Talks
Cadillac F1 CEO Daniel Towriss Talks Debut of Team

And so a lot of it was just reliability-focused.

Bloomberg Talks
Cadillac F1 CEO Daniel Towriss Talks Debut of Team

As we go into Bahrain this week, we're very excited to now start to push the limits of the car and to see what we have planned.

Bloomberg Talks
Cadillac F1 CEO Daniel Towriss Talks Debut of Team

Well, I think some of their feedback's similar to the other drivers.

Bloomberg Talks
Cadillac F1 CEO Daniel Towriss Talks Debut of Team

There's a lot less load under the set of regulations on this car, which just means there's less downforce.

Bloomberg Talks
Cadillac F1 CEO Daniel Towriss Talks Debut of Team

The car's gonna feel a little slippier to drive.

Bloomberg Talks
Cadillac F1 CEO Daniel Towriss Talks Debut of Team

And it's going to be a whole new technique as they figure out how to use this power unit with the electrification piece and the combustion piece combined.

Bloomberg Talks
Cadillac F1 CEO Daniel Towriss Talks Debut of Team

So again, it's a very different car to drive this year.

Bloomberg Talks
Cadillac F1 CEO Daniel Towriss Talks Debut of Team

And so everybody's in a big learning curve right now.

Bloomberg Talks
Cadillac F1 CEO Daniel Towriss Talks Debut of Team

So it's really leaning into a new fan base.

Bloomberg Talks
Cadillac F1 CEO Daniel Towriss Talks Debut of Team

So if you think about the success that Drive to Survive has had, or F1 the movie, which just crushed every record, it's created a lot of F1 curious fans in the US.

Bloomberg Talks
Cadillac F1 CEO Daniel Towriss Talks Debut of Team

And that was really the thought behind the Super Bowl commercial.

Bloomberg Talks
Cadillac F1 CEO Daniel Towriss Talks Debut of Team

It's a big stage.

Bloomberg Talks
Cadillac F1 CEO Daniel Towriss Talks Debut of Team

And we wanted to get to people that don't maybe consume F1 every day.

Bloomberg Talks
Cadillac F1 CEO Daniel Towriss Talks Debut of Team

If I want to speak to the diehard motorsport fan, it's very easy to.

Bloomberg Talks
Cadillac F1 CEO Daniel Towriss Talks Debut of Team

That media ecosystem is very developed.

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