Daniel Towriss

And I mean, Tommy is fantastic.

Jim Beam, Cadillac.

These are iconic American brands.

And so Formula One's a global business.

So we're going to want to have non-American brands on the car as well.

But we definitely want to have those bona fides set up where we're anchored in these iconic American brands.

Yeah, no, the product line is just spectacular.

It was actually after one of the F1 board meetings, Cadillac, they brought out every car in the lineup and we just spent the afternoon driving them.

And so the product lineup is so strong.

And so there's this upward mobility from a market share standpoint in Cadillac.

It's the perfect time to bring Formula One and the Cadillac car brand together.