Darren Cox
speaker
458 appearances
3 recordings
1 series
first heard May 2026
last heard 1 Aug
Darren Cox’s voice in public audio — every appearance, attributed to the second.
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recordings per month · last 12 monthsRecordings per month over the last 12 months — 3 in all, peaking in Aug 2026 with 1.
Appearances
Hello and welcome to the latest edition of In Conversation With, a new series from the race business.
I'm Darren Cox, I'm the founder of The Race Media, and my conversation was with Flavio Briatore.
As you can imagine...
a fascinating conversation that covered many, many subjects.
I really did try and keep it to the business aspects of our sport, but of course, we talked about drivers, on-track performance, and a little bit of history, including, of course, Schumacher and Alonso.
But mainly, the big outtakes were around the business of the sport.
There's some surprises in there, but also a lot of insight around the new deal that brings Team Enstone to become...
Gucci Racing Alpine Formula One team from next season.
There's a lot of exclusives in there.
I hope you enjoyed the conversation as much as I did.
Flavio, thank you very much for taking the time in your busy schedule to talk to us here at the race.
The Enstone team has another name change for next year.
It becomes the Gucci Racing Alpine Formula One team.
That is a massive deal for Formula One and for Alpine, isn't it?
I've heard a lot already been said about how seriously Gucci are taking this and that they're going to revolutionize the way that F1 is marketed as, as you say, the first luxury brand on the car.
Can you give us any insight into what sort of things you might be?
Sure, sure.
And do you think that Gucci will bring in other brands?
They've got this halo effect over the whole company.
I can only see Gucci raising the profile of the sport, but also Alpine as well.
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