Darren Cox

speaker

458 appearances 3 recordings 1 series first heard May 2026 last heard 1 Aug

Darren Cox’s voice in public audio — every appearance, attributed to the second.

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recordings per month · last 12 months

Recordings per month over the last 12 months — 3 in all, peaking in Aug 2026 with 1.

Appearances

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The Race F1 Podcast · Race Business: How Williams went from $200 million sale to being worth $2.5 billion · 12 Jul 2026 podcast

event is also completely different than we would expect in 2019 and before that.

I pointed out to Carlos that he's got more Instagram followers than Williams and what impact that had on contract negotiations.

Does that ever come into the conversation, the fact that you've got a fast driver but this one's going to get you more commercial benefit than that one over there?

Is that something that's in the mix?

We can't ignore what you mentioned right at the beginning, which is the Netflix effect, if we will.

You said it was part of the decision-making process.

Are you surprised at the impact that Liberty has had on the sport, the way it's grown so quickly?

You saw growth, I think you already said that, but are you surprised at how it's grown and what would you put that down to?

Where do you put the growth down to?

Is it specifically...

the Netflix effect or are there a multitude of other reasons for it?

5,600 and... 564,000, I believe, was the official number.

I mean, amazing.

The biggest Grand Prix attendance ever.

15% up on last year, which was a Silverstone record.

I think you're right.

I think Liberty have done a huge amount more than signing up to a TV show that happened to be very successful.

That was part of hundreds of things that they've done.

I say to people...

that weren't involved in the sport in 2019, you wouldn't believe the changes that have happened.

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